Sep 11 Posted 1 year ago
Hello Mattew thanks for sharing this post. I've found it really useful and I agree with your points and advices. True loyalty requires both share-of-wallet and share-of-heart so that customers continue buying even when situational factors may make a repeat purchase difficult, such as stock outage or alternative providers trying to persuade customers to switch using promotional offers. However, attitudinal loyalty in itself is not a guarantee of profitability and firms need to be efficient in translating these attitudes and loyalty intentions into actual loyalty behavior.
If you are interested we have written a bit more about it in here http://www.eelanmedia.com/beyond-engagement-create-brand-ambassadors-with-a-hug/ I would love if you give me your feedback
August 19, 2015Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
July 14, 2015Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...
May 27, 2015Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
May 20, 2015In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...