Sep 11 Posted 1 year ago
Hello Mattew thanks for sharing this post. I've found it really useful and I agree with your points and advices. True loyalty requires both share-of-wallet and share-of-heart so that customers continue buying even when situational factors may make a repeat purchase difficult, such as stock outage or alternative providers trying to persuade customers to switch using promotional offers. However, attitudinal loyalty in itself is not a guarantee of profitability and firms need to be efficient in translating these attitudes and loyalty intentions into actual loyalty behavior.
If you are interested we have written a bit more about it in here http://www.eelanmedia.com/beyond-engagement-create-brand-ambassadors-with-a-hug/ I would love if you give me your feedback
November 24, 2015An exclusive, live webinar on November 24th at 12pm ET/9am PT Description coming soon.
November 17, 2015An exclusive, live webinar from Social Media Today on Tuesday, November 17th at 12pm ET/9am PT. Description coming soon.
August 26, 2015Summer may be winding down, but there's no stopping the growth of social for today's top businesses. The newest Smart Social Report is out,...
August 20, 2015While 81% of small to medium-sized businesses use social media to establish loyal fans, most struggle to dedicate the time needed to make it...