Mar 11 Posted 2 years ago
Nice #SxSW summary, Trevor.
Brands, marketers and retailers must be aware of platform and app fatigue in developing their mobile strategy, and integrating it with their overtall marketing campaign and sales practices.
Consumers want to engage on their terms, when and where they want, and be free to buy through any channel that suits their mood, activity and availability.
This makes omni-channel engagement on a platform that consumers use for multiple purposes the place where brands, marketers and retailers want to be. This new #CEM category (consumer engagement-mobile) leverages the ubiquity of text messaging with the privacy and cross-channel engagement to mark the mobile meeting place for consumers and business: http://www.amex.co/13rIN5K
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