Mar 11 Posted 3 years ago
Nice #SxSW summary, Trevor.
Brands, marketers and retailers must be aware of platform and app fatigue in developing their mobile strategy, and integrating it with their overtall marketing campaign and sales practices.
Consumers want to engage on their terms, when and where they want, and be free to buy through any channel that suits their mood, activity and availability.
This makes omni-channel engagement on a platform that consumers use for multiple purposes the place where brands, marketers and retailers want to be. This new #CEM category (consumer engagement-mobile) leverages the ubiquity of text messaging with the privacy and cross-channel engagement to mark the mobile meeting place for consumers and business: http://www.amex.co/13rIN5K
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...