April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Mar 11 Posted 1 year ago
Nice #SxSW summary, Trevor.
Brands, marketers and retailers must be aware of platform and app fatigue in developing their mobile strategy, and integrating it with their overtall marketing campaign and sales practices.
Consumers want to engage on their terms, when and where they want, and be free to buy through any channel that suits their mood, activity and availability.
This makes omni-channel engagement on a platform that consumers use for multiple purposes the place where brands, marketers and retailers want to be. This new #CEM category (consumer engagement-mobile) leverages the ubiquity of text messaging with the privacy and cross-channel engagement to mark the mobile meeting place for consumers and business: http://www.amex.co/13rIN5K