Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Last week, Robin Carey got a chance to sit down with Shannon Lee, a principal at Precision Strategies. Shannon was in charge of paid digital media strategy for the Obama 2012 re-election campaign; she directed budget and media targeting for the campaign’s online advertising programs across fundraising, persuasion and voter turnout goals. She was behind the largest paid online voter registration effort in political campaign history, directly helping to register over 250,000 new voters through the use of paid search, social, digital display and mobile media. Clearly, Shannon has proven herself to be a leader in digital marketing, capable of wielding data to get powerful results, and we were thrilled to be able to speak with her.
Here's what Robin and Shannon talked about.
How can brands use Big Data effectively?
How can you craft a story for your brand using digital data?
What skillsets are needed in today's digital world?
For more great interviews, social media advice, marketing tips and more, be sure to subscribe to our YouTube page.
Carianne King is a writer, editor, and a filmmaker. She lives in New York City.