#SMTLive Schedule

Explore more: 

Talking Strategy and Data with Shannon Lee of Precision Strategies

Last week, Robin Carey got a chance to sit down with Shannon Lee, a principal at Precision Strategies. Shannon was in charge of paid digital media strategy for the Obama 2012 re-election campaign; she directed budget and media targeting for the campaign’s online advertising programs across fundraising, persuasion and voter turnout goals. She was behind the largest paid online voter registration effort in political campaign history, directly helping to register over 250,000 new voters through the use of paid search, social, digital display and mobile media. Clearly, Shannon has proven herself to be a leader in digital marketing, capable of wielding data to get powerful results, and we were thrilled to be able to speak with her.

Here's what Robin and Shannon talked about. 

How can brands use Big Data effectively?

;

 

How can you craft a story for your brand using digital data?

 

What skillsets are needed in today's digital world?

For more great interviews, social media advice, marketing tips and more, be sure to subscribe to our YouTube page.

Join The Conversation

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...

Whitepapers