Social media is used by us for reach out and to communicate with our clients, co-workers, and even our competition. Social media can also be used to tap into other markets, thus expanding your clientele and brand recognition. Let's face it; you're in business to make money! Major companies such as Google's Android and Apple pioneer in a variety of integrated technology, which tap into almost every market on the planet.
Google's Android search engine has collaborated with hundreds of smart phone and tablet manufactures worldwide in powering some of the today's most advanced technology. Powering brands such as Motorola and Samsung, have unleashed Google into a whole new market that is rapidly growing everyday. Everyone loves their gadgets now-a-days, whether its work or play, they help us stay organized and "in the loop" with our networks.
Although Apple has remained monogamous to their own hardware, they continue to steal the hearts of millions of families and all members of the business world each and everyday. You can pretty much work your entire home from the iPad, from your television to your garage door. Apple has done an amazing job making our day-to-day life a little more simple. The product mix they offer is incredibly vast and user friendly. Through top of the line marketing techniques, such as their clever "Siri" commercials, and dependable products such as the iPhone 4S, Apple continues to flourish at an unstoppable rate.
Facebook has decided to link up with HTC and take a step into the ring, powering its own phone. The use of mobile apps through Facebook will make their gaming more interactive in real time for its users. This is a bit of a stretch considering Facebook apps are posted on just about every website. Now they want their own phone too? Facebook claims that their apps and games run well on fully functional computers, but very poor on mobile phones. This Facebook designated phone will run its apps and other Facebook features much smoother than any other smart phone. So all Facebook activity will be almost instant and connect with other users even faster. Some say that Facebook may be over extending themselves just a tad. We'll let the public decide.
It's always smart for a business to broaden their horizon to build a bigger and better establishment. Tapping into different markets is a great way to explore and network with other companies in your field. Keeping up with the times and moving forward makes a powerful company. Knowledge is power not just for individuals, but for businesses as a whole, and for future businesses to come. When offering a variety of products, how far do you expect to go if you don't explore other varieties yourself? Not far.