Aug 2 Posted 6 years ago
I've worked on all sides of this. I've been a freelance writer, pitching story ideas to editors.
I've sent out press releases for a few clients I really believed in.
I've been an editor who was contacted by a variety of PR companies.
I don't think becoming friends with the media is really necessary. What is most important to them is a good story. If you understand what makes a good story and present it to them, they will respond. So I'd stress that you become very familiar with the media outlets you want to reach. What kinds of stories do they cover? Who are their readers? Why will your story be of interest to either one of them?
Webinars On Demand
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
December 06, 2016In this webinar, Managing Director, Eric Hazard, and Strategic Alliances Director, David Chan, will delve into a mechanics of brand compliance s...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...