Aug 2 Posted 6 years ago
I've worked on all sides of this. I've been a freelance writer, pitching story ideas to editors.
I've sent out press releases for a few clients I really believed in.
I've been an editor who was contacted by a variety of PR companies.
I don't think becoming friends with the media is really necessary. What is most important to them is a good story. If you understand what makes a good story and present it to them, they will respond. So I'd stress that you become very familiar with the media outlets you want to reach. What kinds of stories do they cover? Who are their readers? Why will your story be of interest to either one of them?
Webinars On Demand
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...