Aug 2 Posted 4 years ago
I've worked on all sides of this. I've been a freelance writer, pitching story ideas to editors.
I've sent out press releases for a few clients I really believed in.
I've been an editor who was contacted by a variety of PR companies.
I don't think becoming friends with the media is really necessary. What is most important to them is a good story. If you understand what makes a good story and present it to them, they will respond. So I'd stress that you become very familiar with the media outlets you want to reach. What kinds of stories do they cover? Who are their readers? Why will your story be of interest to either one of them?
June 16, 2015In the past two years, LinkedIn has become a must-do for brands, whether you love it or hate it, especially for B2B brands. But without a Linked...
June 02, 2015Brands have come to rely on social listening to determine what their customers want and what might be threatening the strength of the brand. Man...
May 14, 2015If you're starting from a clean slate when it comes to video marketing, this comprehensive ebook is for you. The Video Marketing Handbook co...
April 30, 2015Has your manager demanded to know your tweet-to-sales ratio? If you're on the front lines of social, you know that the ROI of social can be...