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Techniques to Improve Digital Customer Conversion Metrics
Posted on March 30th 2014
Tracking down your internet customer conversion metrics is one of the most crucial aspects of your online marketing campaigns. Conversion marketing plays an integral part of any digital marketing campaign and strategies. It helps to boost business productivity with better return of investments. In a very highly competitive online marketing environment, it is essential for marketers to understand how to leverage over their conversion metrics in order to achieve a more targeted result instead of integrating their digital marketing campaign with guesswork.
Integrating internet customer conversion metrics to digital marketing analytics
Customer conversion metrics provide powerful data sources that can enhance your digital marketing intelligence and capability. The major aspects of customer conversion metrics are customer acquisition and customer optimization. It appears however that some digital marketers are focused only on the customer acquisition aspect of the conversion metrics. Doing so can give your business less competitive advantage over your competitors. Customer optimization should be integrated with your customer acquisition metrics in order to get a better competitive advantage in business marketing. This aspect of your marketing strategy involves the art of converting customers into sales and improving your search engine optimizing campaigns with a better return of investment.
Driving your customer acquisition conversion technique
This part of your conversion technique output can be quite difficult to predict which means that you need to integrate a better customer conversion plan to implement. Your first step is to define your audience with the main objective of identifying your ideal customers. Use analytics tool like the Google Analytics in order to acquire reliable metrics regarding your audience profile. You can get information such as what web pages your ideal audiences visit more frequently and getting better demographic and customer profile data. Use social media in order to understand what your ideal customers tweet about, the products they like and share as well as what time they are likely to engage in the social media community. Optimize your landing pages with a strong call to action buttons. Make sure to be specific with your buttons and not simply using the text “click here.” Use compelling headlines and strong value proposition that will define the benefits on what you have to offer to your customers.
Use customer metric data mining for optimized customer optimization technique
Online marketers are often overly pre-occupied about growing their databank that they tend to focus their effort in data management instead of optimizing their data mining process. Using customer metrics means focusing on interpreting the data available for them. Choose the unique customer identifiers that are specific metrics considered to be relevant to your marketing efforts. Document each customer metric and interpret them. For instance, your website interaction metric can tell you whether your customers are engaged to your web pages. Interpret this data in relation to your web design and structure for instance. Is your website providing your customers a more enhanced viewing experience? Are your website pages optimized for mobile viewing and do they offer a smooth navigating interface for your visitors? Professional website design and development services can be valuable in giving your visitors high quality navigation and viewing experience. For a fully optimized marketing campaign in engaging your customers, search engine optimization Atlanta suggests to integrate your conversion metrics with your analytics and search engine efforts. Take an audit about your website performance in engaging your customers. De-clutter the web pages that poorly perform in converting each unique visitor and add call to action buttons to hook your visitor’s engagement to your web pages.
Specific metrics that define your website conversion rate
In order to optimize your website conversion, you need to identify the important conversion metrics that are essential when structuring your digital marketing analytics campaign. Because there are certainly overwhelming data sources that you can obtain from analytics tool, it is important to filter which customer conversion metrics are essential to your digital marketing campaign.
1. Website interaction per customer visit
Not all of your website visitors will certainly convert into sales but it is important to understand how your website is able to interact with each potential customer’s visit. You can obtain insights regarding their activity when navigating through your web pages, which product your visitors tend to view longer and evaluate whether your visitors bother to leave comments or reviews about your products and services. If a particular web page is inefficient in engaging your customer, review your website interface and website design elements. Evaluate why your web page has a poor interaction process to your customer’s visit. Perhaps your site does not look trustworthy or professional. The website interaction per customer visit metric can provide you the details which areas of your site need improvement to make it more engaging to your website visitors.
2. Conversion per unique visitor
While your business already enjoys repeat buyers and returning customers it is essential to understand the behavior of new visiting customers because their interaction to your site will be completely different from returning customers. The conversion per unique visitor metric will give you an isolated overview about the conversions made from new visitors to help you improve their buying experience. This analytic data will give you a better advantage on how to enhance the usability of your website and how to reduce the bounce rate coming from your new website visitors.
3. Organic traffic sources
In order to promote better conversion to your business, it is essential to establish diverse traffic sources. There are three essential metrics that can provide you a wealth of information regarding your traffic source namely direct visitors, referral visitors and search visitors. Using these metrics you will be able to obtain useful data regarding visitors who directly type your website URL, referred visitors from another blog sites and visitors that found your website through the search query. This analytic data is useful in helping you track down which traffic source is giving your business a better conversion result and to individually enhance each traffic source to optimize customer conversion rate of your site.
By appropriately using the customer conversion metrics and apply them in your marketing analytics, your business can progress in undertaking a more profitable and responsive business that is capable of addressing the different demands and changing needs of your customers.
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