Teens Are Moving the Conversation to Twitter

Mark Schaefer Executive Director, Schaefer Marketing Solutions

Posted on August 8th 2013

Teens Are Moving the Conversation to Twitter

twitter and teens

For some time, I’ve been hearing that younger people are moving away from Facebook and congregating on Twitter for two reasons:

1) Mom probably isn’t on Twitter.

2) It’s a great place to follow favorite celebrities.

Although there isn’t a lot of data to answer the “why,” new research from the Pew Internet & American Life Project confirms that Twitter is indeed experiencing a youth movement. But there is something more interesting here too …

Twitter research 2013While the number of teens on Twitter has more than doubled since late 2010, isn’t interesting to see that 5% dip between last August and December of 2012?

While the margin of error could contribute to that aberration, this implies that there is a probability that 17 percent of all teens using Twitter stopped using the service within a six-month period in 2012. That’s kind of mind-boggling, especially since there is no commensurate drop in the usage across other demographics to point to some issue that would affect everyone.

Any idea what could have happened last year?

Illustration courtesy Flickr CC and Rosaura Ochoa



Mark Schaefer

Executive Director, Schaefer Marketing Solutions

Mark Schaefer is a marketing consultant, keynote speaker, author of four best-selling social media marketing books including The Tao of Twitter and Social Media Explained, and a college educator who blogs at www.businessesgrow.com/blog.

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Posted on August 8th 2013 at 7:55AM

Some interesting findings there Mark. I'm wondering would it be more a case of a spike in usage Mar/Apr - Jul rather than a dip from Aug - Dec, as there appears to be an abnormal spike in usage when compared with other demographics.  

I wonder would events like music festivals, sports, jubilee, Euro 2012 and the Olympics have impacted on this spike being greater than would be expected?  Only thing I can think of.

Posted on August 8th 2013 at 1:36PM


Interresting observation.

I also understand there is a large amount of teens using Tumblr.

As for the drop last year,  perhaps more teens may have been texting than tweeting during this election period ??