There’s No Content Like No Content

JonThomas
Jon Thomas Sr. Digital Strategist, TracyLocke, Presentation Advisors

Posted on July 20th 2013

There’s No Content Like No Content

I’m annoyed to see Google’s use of  a Rembrandt self-portrait across their logo today, on the 470th anniversary of his death.    

I live a short way from Kenwood House in London, home to one of Rembrandt’s greatest late paintings. In this painting, the sad sack stares us down, brushes bunched in his fist; a confection of in-your-face paint strokes which brag about being the difference between what things are and what they mean. In the background, a map of blank hemispheres asks us if an empty hunt for money and the new is worth a spit without knowing the truth about yourself. Looking in a mirror is a nasty business. You never know who’ll stare back.

But this witless #GoogleDoodle works hard to say nothing at all; it’s just a bad ad where the key visual perfectly describes the corporation’s USP; a decontentified meme that gives away nothing we don’t already know. In a culture where the data-corp believes that stories are only big data, “Don’t be Evil” means, almost always, the opposite. 

JonThomas

Jon Thomas

Sr. Digital Strategist, TracyLocke, Presentation Advisors

Jon Thomas is a digital storyteller and presentation designer with a passion for helping organizations and brands effectively tell their stories, engage audiences, and build deep relationships. Jon is a Sr. Digital Strategist at TracyLocke, an Omnicom agency, and founder of Presentation Advisors, a presentation design and training firm. Jon also founded Tap Cancer Out, a Brazilian Jiu-Jitsu 501(c)(3) nonprofit raising awareness and funds for cancer-fighting organizations. 

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