Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.

There’s No Content Like No Content

I’m annoyed to see Google’s use of  a Rembrandt self-portrait across their logo today, on the 470th anniversary of his death.    

I live a short way from Kenwood House in London, home to one of Rembrandt’s greatest late paintings. In this painting, the sad sack stares us down, brushes bunched in his fist; a confection of in-your-face paint strokes which brag about being the difference between what things are and what they mean. In the background, a map of blank hemispheres asks us if an empty hunt for money and the new is worth a spit without knowing the truth about yourself. Looking in a mirror is a nasty business. You never know who’ll stare back.

But this witless #GoogleDoodle works hard to say nothing at all; it’s just a bad ad where the key visual perfectly describes the corporation’s USP; a decontentified meme that gives away nothing we don’t already know. In a culture where the data-corp believes that stories are only big data, “Don’t be Evil” means, almost always, the opposite. 

Join The Conversation

Upcoming Webinars

Whitepapers

  • April 24, 2015
    Pinterest is a critical channel for any e-commerce brand. With over 70 million registered users, it deserves to be a big part of any social...
  • April 10, 2015
    With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...