Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
There's No Social Media Pool
Posted on September 1st 2014
In the mid-twentieth century, you would find groups of women working side by side in what was known as a typing pool. Good professional typists could churn out 70 - 90 words a minute, which may not sound like an accomplishment on a computer keyboard, but try to do that on a manual typewriter without the keys locking up.
These women controlled company communication. If they didn't type it, it didn't get disseminated. Only women took typing in highschool, and most executives were men, so few executives could type.
Then along came word processors, and the women who embraced the new technology became even more important. They had job security. Well, at least until the arrival of the desktop computer.
While most senior executives never learned how to use computers, younger managers did. Instead of waiting around to get the information typed and disseminated, they simply typed it themselves. If you could type, you could get your ideas in front of more people. Assuming they were good ideas, you moved ahead.
Suddenly typing stopped being a job or a career and it became a skill every entry-level employee needed to have. Eventually it worked its way up the corporate ladder and eventually even senior executives would type at least some of the own communications.
Social media is a lot like typing. As Facebook and Twitter burst on to the business scene, there was a feeling that this was something that you hired a specialist to do. Typically, someone young, who knew how to use that "Facebook stuff" was hired so business leaders could focus on the serious elements of business. But just like the advent of the personal computer, the role of social media is changing. Today, social media is not a job function, but a mandatory skill for every employee..
Forget the excuses:
You don’t have time to learn? Guess what, the senior manager who was passed over for the job I got at Carrier thought he didn't have time to learn to type either. While he was waiting for a secretary to type his report, my proposal was on the desk of the general manager.
Social media is for young people. Seriously? Would you let a 17 year old manage your ad budget? Of course not, that is real money. Well, so the time spent on social media. If you want to know if the resource is being spent well you have to get in the game. You have to know enough to direct the activities.
The change has come. Up and down the corporate ladder people are embracing social media, some more often than others, but any good CEO knows social media is now a required part of their skill set, just like typing.