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Jun 24 Posted 8 months ago
Thanks, Lorraine. I attended your talk at CMS Expo a few years ago and have used your analogy about the singles bar social media party and web site home often in talking with my clients. It's a great point. Having new clients able to reach you only mid-conversation on your Twitter or Facebook page is disorienting for them. A web site allows you to craft a careful picture of all the great things your business does, and your prospective customers arrive to see a nice, tidy presentation of the most important things just where you want them.
Jun 23 Posted 8 months ago
I really enjoyed the article because I have all those same discussions with prospects.
One thing I hear which you left out. With all the emphasis on social media,clients tell me they will get to their website eventually, but they focus their attention on their Facebook or Linkedin page.
While these platforms are valuable, there are two risks with that strategy. The first is that the platform may eventually go away, or the rules may change drastically ( Facebook) and you will find access toyour contennt dimishing. The second is simply a chance to build a deeper more meaningful relationship with a prospect. Just like dating, social media is a singles bar, and your objective should be to bring your date home. Your website is home.