Thoughts and Ideas on Content that Leave a Mark

Isra Garcia
Isra Garcia Digital transformation marketer and new media analyst, IG - Empowering People, Business and Communities

Posted on June 28th 2013

Thoughts and Ideas on Content that Leave a Mark

I often think about how what I do has an impact on people, not only personally but professionally, also. In this regard, I believe that creating content is of crucial importance, as is what happens before, during and after the creation, launch and impact processes.

content marketing

Random thoughts and ideas on content creation

I will share with you some random thoughts and ideas regarding the creation of contents that leave a mark:

  • What is your content-creation strategy? – I don’t know what content-creation strategy you follow, if any, but there’s always something you can do to improve the quality of your content so that it is more in line with your community and more useful to your audience. Idea: You could perhaps focus on one type of content and not post with regard to different topics. I’m talking about information that is more in line with your public.
  • How do you know whether your actions are connecting and having an impact? Do they really change? – The actions you carry out have an impact on people (the community) and the way you impact and connect will determine the success or failure of your strategy and the coherence of your brand. In any case, if what you do takes you exactly where you want to go, then that’s OK. Otherwise, you’ll have to ask yourself, “What are we not doing so well? How can we improve?” Idea: Start by connecting; then connect repeatedly until you manage to grab the attention needed to earn your audience’s trust; a trust that will turn your audience into clients.
  • Strategy: try something different – My favourite strategy isn’t being visible. But as I said, if it works for you, that’s OK. There’s always time to change anyway. The key lies in trying to be different. The idea of diversifying contents is excellent. However, perhaps it will work better if your contents are more in line with the audience you’re targeting. To this end, choose a mission for yourself, rather than a plan; the mission is always there where plans or strategies fail. Idea: Start by being there always, providing contents that make a contribution, help and are useful to others. Remain “everywhere”: create ways of being present always, adding value. Position yourself where your audience’s radar is looking.
  • What comes after content? – The next step after content is interaction. Anything positive that you do will be a great move. – Idea: Answering and clarifying is key. Constant, continued, progressive and human communication with your community is an essential element that works towards the solidity and consolidation of your brand.
  • Objective: being extremely useful  - Your content should first of all focus on how useful it is to the receiver: you should try for ‘actionable usefulness in a single idea’, whenever possible; such an idea should be able to move your audience, from reading to doing. Make the most of your knowledge and experience on how you do what you do: tips that make a difference. We must be extremely useful, that’s the aim. Inspiration will then come of its own accord. Idea: Look at what you do best, something that only a few do as well as you do. That is what you must share as useful content. That is what will change your audience.

What's your take on this?

 

Isra Garcia

Isra Garcia

Digital transformation marketer and new media analyst, IG - Empowering People, Business and Communities

Marketer, digital transformation and new media advisor, speaker, blogger, educator and an agent of change.

Social Media Today's Best thinker member. Isra is the creator and author of the paradigm that has revolutionised the social media: Human Media and also founder of Stand OUT Program, Engage Worldwide and Principal at IG.

His blog on Social Media, Marketing, disruption, lifestyle, new perspectives, productivity and change is visited by more than 110,000 people every month. Only 31, Isra has taken part as a TEDx speaker on two occasions and has participated in more than 270 industry events as speaker. At 27, he started his own agency, and has worked as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), MTV (UK), Pioneer (UK) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He has been the promoter of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he worked as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide. His fast-moving career has always been related to Web 2.0.  Isra´s early work as a consultant, in charge of teams and Social Media strategies for Social Media & Community. These are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.

Leaving aside companies, roles and projects, Isra has always been characterized by a thrilling passion for the human side of communication.

Isra writes for international publications such as Social Media Today, SmartBrief and contributed with FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester. He is co-founder and organiser of Adictos Social Media and "Internet Changes Everything."

Isra is a 31-year-old visionary and pioneer who has revolutionized the New Media environment with his concept of Human Media based on human business interactions through the Social Web . Isra pioneered how the the new use of online media leverages the Social Web through human relationships, Human Business Interactions, connectivity, feelings, resonance and of course people. Specialized studies in Spain, UK and USA represent the base for his international career. Isra was recently on TEDx where he introduced his vision about Human Media and its impact on brands, businesses, people and the Web.

In only two and-a-half years, Isra has completed two Ironman races and, since last september, he is one of the only 89 athletes in the world that has completed the three-day ultra endurance event, "Ultraman" (10k swim + 420k bike + 84,3k run). He always pushes the intellectual and physical work far beyond his limits.

You can find Isra at TEDx events, presenting his perspective on Human Media, the future of social media, change, revolution and disruption. Also, in his Spanish blog http://isragarcia.es and international site http://isragarcia.com.

“Writing about oneself is infinitely more difficult than writing about anyone else. You’ll find that the story you thought you were telling people isn’t the story that people perceived.” Isra García.

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