Thoughts and Sound Bites from SXSW

edwardboches
Edward Boches Professor of Advertising, Boston University

Posted on March 13th 2014

Thoughts and Sound Bites from SXSW
The over-sharing generation tunes into privacy at Snowden's SxSW session

The over-sharing generation tunes into privacy at Snowden’s SxSW session

(The following excerpt appears as a full post at Creativity Unbound.)

I’ve just spent the last three days at SxSW. Yes it’s insane. Yes people drink too much. And yes there is good stuff to be had. Some of it in the sessions. Some of it just by having conversations with old friends and new acquaintances.

As in past years it’s hard to decide what to sit through. Often two or three interesting subjects occur at the same time.  How overcrowded Asian Cities Inspire Innovation. Or Snowden 2.0: A Field Report from the NSA Archives. I went with Snowden. Cory Doctorow as interviewer and two-time Pulitzer Prize winner Barton Gellman as interviewee were both great. Better even than Snowden himself, piped in remotely, during his appearance in the next session.

There were some central, unifying themes this year. Big data was evident in everything from startups pitching new data-driven platforms, to the profit motives (somewhat disguised as altruism) of companies mapping our genes, to IBM’s Watson-informed lunch truck. Global impact and policy had an entire track. As did content and distribution, art, science and inspiration, design and development and health and business. And, of course, there were sensors. Embedded in everything from appliances to the human body.

I thought about sticking to one track but instead chose the tasting menu approach. Here are some random thoughts that stuck with me.

There are big opportunities in un-sexy

We have a culture crisis, not an education crisis

Coca Cola does some good things

Facebook gets only five percent of what it knows about you from you; the rest comes from friends

Social startups have a big opportunity in encryption

Read the full post at Creativity Unbound


 

edwardboches

Edward Boches

Professor of Advertising, Boston University

I’m Edward Boches, Professor of the Practice of Advertising at Boston University’s College of Communications where I teach advertising creativity with an emphasis on emerging and digital media. I am also the part-time Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen, an Ad Age A-List agency I’ve helped build and lead for nearly 30  years.

I consider it my job to constantly hack the system in an effort to inspire change and get people to embrace the new technologies, platforms and consumer behaviors necessary to create cool and relevant ideas for clients and users.

Oh yeah, I'm also a copywriter, dad, husband, road cyclist and a board member at Boulder Digital Works and also at Spring Partners, the people who invented the cool Springpad app.

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Comments

workbox
Posted on March 12th 2014 at 5:09PM

If you're in San Francisco and couldn't make SXSW, the San Francisco American Marketing Association is presenting a discussion of hot topics and trends form SXSW on Tues, 3/18 at 6p. Here's the link if you're interested:

http://sfama.org/sfamaevent/sxsw-2014-trends-and-hot-topics/

Thanks!