May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 3 Posted 2 years ago
Ya the big selling point of buying Facebook ads is that you can target who sees your ads, but I believe buying those Facebook ads is important. I do all the Social Media for a large Ski Resort and I explain it to my bosses like this. There are two things that make up a great Facebook Page; 1. the content you are posting (is it engaging) 2. The size of the audience that sees it. I compare this to a newspaper. Look at the National Post compared to the Calgary Herald. Both are great newspapers that give readers great content but where would you rather have an article on your business? You'd rather have it in the National Post of course because it has a much bigger distribution. You are spending good money on me to create the content, now buy some ads to get the distribution. And well there are a few factors I am ignoring in this comparison like who is targetted, you get the idea. Another factor to note is almost all of those likes you buy today you will continue to have 3, 5 or 10 years from now.
Jul 27 Posted 2 years ago
When I was talking about "buying" fans, I meant the "10,000 followers in 30 days" type of buying fans. If you'll notice in reason #3, I mentioned that Facebook ads and promoted tweets are a better choice.
Thanks for your questions, Christopher!
Jul 26 Posted 2 years ago
When you mean paying for Fans do you mean a large amount in one short period of time or gradual paid likes from a facebook advert?