Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Three "W"s Of Social Media Marketing
Posted on February 12th 2013
Social Media has proven itself to be more than just a popular fad. It’s now respected by businesses and marketing teams all over. But are people making the most of the social media resources available, or are they setting themselves up to fail with a flimsy social media campaign? Here are a few things to remember.
Why are you using social media for your marketing? “Because everyone else is doing it” isn’t a good enough answer. Seriously, if that has even crossed your mind as a serious reason, stop now, before you start losing money hand over fist. You need to have a legitimate reason and plan from the outset as to why social media is going to be useful to you. Even if it’s basic at first, at least have something to build on.
There are hundreds of recognised social networks out there, each with their own communities, niches and behavioural guidelines. You simply can’t be everywhere at once. So find out where your audience is, but not only that, where will they go to absorb your content? If you have a lot of text heavy posts or infographics, then Instagram probably isn’t going to reap the most rewards, barring some ingenuity on the part of your marketing team. Spread your seeds wisely, young grasshopper.
What are you going to do with your new found online presence? How is it going to benefit you? Where is the return on investment? Followers aren’t enough, you need to turn that into traffic and that traffic into conversions. What are you going to do to reach that end result?
Before embarking on any social media or online marketing campaign, ask yourself or your marketing team these questions before you pour your hard earned money down the drain.