Time Management for the Content Creator

Monica Romeri
Monica Jade Romeri Founder and CEO, Darwin Digital Content

Posted on March 10th 2014

Time Management for the Content Creator

Time management is an important ingredient of successful content creation and marketing.  Writer’s block, distraction and poor scheduling are common problems.  Staying focused and Content time managementcreating valuable, high-quality content on schedule should be a top priority.  Now, let us discuss some ways to increase your content creation productivity.

Just Start Writing

Sometimes, your well of creativity and ideas dries up.  When this happens, perusing your favorite industry blogs and websites for inspiration can be helpful.  However, do not spend too much time trying to jumpstart your creativity.  After half an hour, if nothing has sparked your imagination, just start writing whatever comes to your mind.  You may be surprised by the gems that are hiding in your subconscious.  As you begin to freewrite, try to incorporate a relevant and useful topic, which you need to write about.  Your freewriting should generate plenty of ideas for you to develop into your finished content piece.

Create a Plan

Once you have a solid idea for content creation, it is time to plan.  Take a few minutes to create an outline; the outline can make your writing task appear less daunting by diving it up into smaller, more manageable parts.  Selecting a topic is often the hardest part of generating original content, followed by developing relevant sections or subheadings with insightful ideas to flesh them out.  A thoughtful outline can supply you numerous subtopics and ideas—simplifying your completion of the content piece and allowing you to continue writing until you have your finished product.

Limit Your Distractions

Getting distracted can cause significant losses to your productivity, and plenty of distractions are often ever-present in our hyper-connected, mobile reality.  As you research a new content idea, it is easy to get sucked into to social media or irrelevant content—wasting your valuable time.  When it is time to write, close down your email and social media accounts.  Your physical environment is important as well; figure out what works best for you.  Some writers work best in silence, while others prefer to listen to music as they write.  If you find it difficult to focus in busy locations, try to avoid doing your content creation in coffee shops or a loud, open-office environment.

Set a Schedule

Content creation usually entails firm deadlines.  Although you need to meet your deadlines, the exact time of day that you do your writing is up to you.  Try doing your content creation, when you feel most creative.  However, consistency is vital, so select a certain time of day and days of the week, and do not let anything interrupt your work.  Develop a writing routine that works with your schedule, optimizes your creativity, and allows you to meet your commitments and exceed expectations.

Preserve Valuable Ideas

Consistently writing fresh, high-quality content calls for an openness to your muse—wherever and in whatever form she may appear.  Great ideas can spring to life at any time—when out to lunch, at the gym or watching a movie, for example.  Life often gets busy and chaotic, so ensure that you record your ideas before they fade away.  With an ever-present, updated "ideas list," your content creation could be streamlined and less stress-inducing.  Consider creating such a list in your cell phone, since you likely always have it nearby.

Increasing content creation productivity is certainly a worthwhile pursuit.  Not everyone has the same requirements for high productivity, so experiment to determine which methods and practices are most effective for you.  Content creation is highly valuable and integral to a successful inbound marketing plan.


Monica Romeri

Monica Jade Romeri

Founder and CEO, Darwin Digital Content

Monica is Founder and CEO of Darwin Digital Content, a performance-based content marketing agency.  DDC delivers highly evolved and strategic content creation and marketing services to help clients—big and small—attract their target audiences and drive revenue.

Monica has a proven track record of publishing captivating, persuasive and elegant content. Her background in sociology and interest in group dynamics facilitate her development of unique and provocative and yet highly relevant content topics and strategy. Her content has trended on LinkedIn and been featured on SocialMediopolis, Jeremy Goldman’s daily Social 6 and Yahoo! Small Business Advisor. Monica consistently incites seriously high rates of website traffic, social content curation and lead generation and conversion. For all her latest content, follow her on Twitter: @MJRomeriDDC.

The Darwin Digital Content team can breathe life into any topic—attracting a significant captive audience, enhancing SEO and amplifying online influence to help clients reach and surpass their content marketing objectives. DDC creates blog and premium content and also offers strategic content consulting, editing services and social media marketing.





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Justin Belmont
Posted on March 25th 2014 at 9:44PM

Great tips!  You're right that a new idea can come from anywhere, and it's important to always be on the lookout. When writing is a big part of your job, as it is for the Prose Media team, tips like this can really come in handy! 

Monica Romeri
Posted on March 25th 2014 at 11:52PM

Thank you Justin.  I am glad you found the post valuable.