May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 13 Posted 1 year ago
Dear Sally, I can relate with your post very much. I work for a wire company and every time we stress with our clients on the point that, we are 59 years global organizaiton and have evolved with internet revolution and stood the test of times ! You have covered every important aspect of this evolution very easily in short blog. In India rich media is now catching up along with earned media (social media) and paid media (wire services)
I hardly find PR PRos of your kind of experience adapting so well and encouraging other PR pros to make good use of both the paid and earned media. Thanks for your insight.