Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Tips for Creating an Ebook
Posted on November 12th 2012
Creating information products is an easy way to get started as an internet marketer. One of the most popular forms of information products is the ebook. An ebook can be any length; some are around 50 pages and some are over 200 pages. Ebooks are popular because the person buying the book can, usually, download it right after they buy it. There is no waiting for the book to be shipped. Even traditional book outlets, such as Amazon, now carry ebooks.
You can create an ebook around any topic. If you already have a website filled with content, think about what your target market would like more information on. If you fill your ebook with quality information, people will be willing to pay for it. The average person does not have a lot of free time; in many cases they would rather pay to have all the information they are looking for in one place than search throughout the internet to locate bits and pieces of the information on various web pages.
Once you decide the topic of your ebook, you will need to plan your content. Breaking the work up into tiny bits will make the process easier. If you are planning to have a 50 page ebook, think of it as 50 articles. If you can write 5 articles a day, you can create your ebook in 10 days. If you want to work at a slower pace, try writing 2 articles a day; you will still have created an ebook in less than a month.
You can write your ebook in any word processing software, but to make sure anyone who buys it will be able to read it, you will want to convert the file into a pdf before you publish it. Anyone who downloads a free copy of Adobe Reader will be able to read a pdf file. There are various places on the web that will allow you to convert your file into a pdf for free (try Google docs).
If you choose, you can sell your ebook through a retailer that specializes in digital products, such as Clickbank. You can set up an account for under $50. Clickbank has a virtual army of affiliates, and their affiliates can promote your book. You will need to determine how much commission you are willing to offer them. You can also set up your own affiliate program. This will give you a bit more control of your product, as you will know which affiliates are promoting the book and can contact them.
Another option is to give your ebook away for free. This can help drive traffic to your site; this is also a great way to build a mailing list. Your mailing list will be full of people that are interested in a given topic, and you can send that list mailings about other products you are an affiliate for.