Sep 5 Posted 2 years ago
Google now shows NY Daily News at #8 for "Robin Williams dead at 63"
Aug 22 Posted 2 years ago
There are several issues associated with this leaked memo: allegendly, many, many posts were written in concert by quite a few professional writers and journalists. So, there's the literal writing for robots -- or at least really considering keywords and literalism -- and there's the conspiracy of synchronizing an entire team in concert. So, this article has nothing to do with becoming a top-5 result for "books" but it has more to do with seeing behind the curtain of what's going on in the modern newsroom. Google loves the Hot Fresh Donuts.
Aug 22 Posted 2 years ago
You may well be completely true, everything changes when it comes to Google and its love of Hot Donuts!
Also, "simply have to write great content in terms of value (facts, ideas, originality, etc)" is complete BS because Google, even post-2005 Google, is terribly literal. So, that's why you need to write for Google.
If you want your article to come up when you search for "Robin Williams dead at 63" you had better write the literal string, "Robin Williams dead at 63" -- and it is even better if it's in the title.
And, when it comes to the feeding frenzy of breaking news, all bets are off.
And, in my article, I am only talking about Hot Donuts and Google News -- and also how this whole thing was a concerted effort by organizations fighting for #1, all of whom are allegedly trained professional journalists who have "simply have to write great content in terms of value (facts, ideas, originality, etc)" -- and who really need to unlearn that all a little bit, to speak Google.
That said, I really do not believe anything that Google tells me about the way they really do work versus the very basic and simple way it really tends to work.
Aug 21 Posted 2 years ago
Not sure I completely agree at all Chris. Drafting copy for Google and not for people something that I've seen SEO generalists do, but when it comes to great content, the headline doesn't really need to be something crafted for people. Most people have recommended that you create content for people and not for Google, unless you're doing it purely for the SEO.
Aug 20 Posted 2 years ago
Chris, that's a grea post on the pressure journalists face regarding copy and the need to write a little more literally (in intent, rather than style) than in the past. A couple of small but relatively things I would like to point out however: The keywords meta tag has been discounted completelyt by Google (due to abuse by the SEO industry) since 2005. You can put anything you want there and it will simply not matter. The description meta tag is also used, by Google, sparingly with the description snippet being re-written on the fly in search, drawing from the on-page content in relation to the search query.
This means you simply have to write great content in terms of value (facts, ideas, originality, etc) rather than style.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...