Top 10 Social Knowledge Innovations of All Time

Braden Kelley
Braden Kelley Innovation and Content Marketing Strategist, Business Strategy Innovation

Posted on February 16th 2013

Top 10 Social Knowledge Innovations of All Time

Accelerating Innovation Requires Accelerating Knowledge and Insight Sharing


Top 10 Social Knowledge Innovations of All TimeOkay, I admit it, I came across the History Channel's series Ancient Aliens recently and I'm intrigued, mostly because it is fascinating (and frightening) to me how long it takes to develop true knowledge and insight, but how quickly it can be lost.

Leaving the whole ancient astronaut theory thing out of it, it is obvious looking at the historical record that throughout history, civilizations around the world (more than once) have developed advanced scientific understanding only to have their civilization (and its knowledge) destroyed by a natural catastrophe or fade away for some other reason. At the same time, another thing that is clear as we look across our history as a species is that there are certain periods of time during which innovation accelerates and often this increase in the velocity of innovation is linked to an increase in the velocity of knowledge and insight sharing.

The Renaissance coincided with the arrival of paper in Europe, culminating with paper making its way to Germany in 1400 AD and inspiring the development of the printing press in 1450, which then accelerated the spread of books, magazines, and newspapers in the 15th and 16th centuries.

The Age of Enlightenment coincided with early semi-public libraries that were only available to a learned few, but those few were inspired to create important and transformative thought in the 17th and 18th centuries. 

The 19th century was a golden age of invention and innovation, ushering in the era of modern medicine, and technologies like the telegraph and the telephone which enabled information, knowledge and insight to finally travel faster than the horse.

The modern public library, as we now know it, came into its own in the the United Kingdom in the 19th century and the United States in the 20th century (thanks to Andrew Carnegie) and new communications technologies like radio and television brought information and knowledge to the illiterate and enabled people to see and hear things they would never have imagined before.

And by the close of the 20th century and the beginning of the 21st century, human beings had gained the ability to learn from each other no matter where they live in the world, in real time, in words, pictures, and now even through the sharing of videos sharing knowledge and insight, and even by showing people how to do things.

It is my contention that the pace of innovation accelerates when the speed of knowledge sharing accelerates, that knowledge acceleration leads to innovation acceleration. As we have developed more efficient ways of accelerating the pace of knowledge sharing, our pace of innovation has sped up.

It is shocking to think that if you go back only two hundred years as a species we had no idea how disease was transmitted, couldn't send a message from one side of an ocean to another without using a ship, and that most human beings on this planet would not travel farther than 50 miles from the place of their birth during their lifetime.

Now we can travel to outer space, levitate objects using sound or magnetism, create life, destroy whole cities in an instant, build things smaller than the width of a human hair, and do some other things that even twenty years ago would have seemed impossible.

We are inventing and innovating today at an astonishing rate, and for companies or nations that want to outpace their competition, they should be laser-focused on accelerating the pace of knowledge sharing if they are intent on being faster and more efficient than their competition at innovation. But it isn't even the speed of knowledge or information sharing that is the holy grail, it is the speed of insight sharing that leads to faster and more efficient innovation, and many organizations mistakenly restrict access to the voice of the customer. And when you cut off your employees from your customers, how can you expect to can anything but inventions instead of innovations?


Braden Kelley Insight Creation Methodology

Copyright 2010 - Braden Kelley

It is because of these important linkages that I believe the below ten items are the Top 10 Innovations of All Time:

  1. Paper (105AD - Europe 10th century - Germany 1400)
  2. Printing Press (1450)
  3. Telegraph (1837)
  4. Telephone (1876)
  5. Modern Public Library (1850-1945 depending on country)
  6. Commercial Radio (1920)
  7. Commercial Television (1936 UK, 1948 US)
  8. World Wide Web (1991)
  9. Wikipedia (2001)
  10. YouTube (2005)

Caution - We May be Becoming Too Reliant on Technology

But there is a cautionary tale contained in this list and the Ancient Aliens reference at the beginning. You will notice that this list is increasingly dependent on technology - especially the existence of electricity.

What would happen if there was a major natural catastrophe (flood, famine, major volcanic eruption or meteor strike, giant solar flare) and for some reason all of our electrical devices ceased to function?

How much of our accumulated knowledge and technology would we lose?

Despite the growing decline of print and rising usage of digital media, the book has one major advantage, it doesn't require power to operate. Stone tablets don't decay as fast as paper.

Should we as a society be transcribing our most important knowledge onto something that could survive a major catastrophe (including the potential loss of electricity for an extended period of months or years), so that we as a species don't have to start over again as we obviously have had to do in the distant past?

Technology is wonderful and allows us to do many amazing things but we should be careful about becoming too reliant on it, or we risk potentially losing the knowledge that allowed us to create it in the first place. 


Braden Kelley

Braden Kelley

Innovation and Content Marketing Strategist, Business Strategy Innovation

Braden Kelley, Innovation and Content Marketing Strategist, has been advising companies on how to increase their revenue and cut their costs since 1996. He has maximized profits for companies while living and working in the UK, Germany, and the United States. Braden earned his MBA from London Business School. Braden works with global clients to begin their innovation journey, or to address specific innovation strategy, marketing strategy, or other business improvement needs. Braden specializes in B2B Content Marketing and social business design. Braden has worked with a variety of industries including: financial services, healthcare, marketing, technology, retail, online services, mobile telecommunications, and more. Braden is also a co-founder of Innovation Excellence. He is passionate about innovation and has published several white papers and case studies for his web site and more than 650 articles for Wired, The Atlantic, The Washington Post, Texas Enterprise, and the American Express OPEN Forum. Braden is a leading innovation voice on Twitter (@innovate) and is the author of "Stoking Your Innovation Bonfire" from John Wiley & Sons. His international clients include Microsoft, Misys,, Roche Diagnostics, Millicom International Cellular, Wunderman, and more.

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