Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.

Explore more: 

Top 3 Marketing Myths Debunked [VIDEO]

 

There are many myths when it comes to marketing. Sometimes it seems to make sense to mimic what others are doing rather than focusing on what would work in your own specific business case. Sometimes it’s hard to see how a successful business approaches marketing behind the scenes when we only see the flashy outer shell of their strategy.

Here are the top three marketing myths debunked.

 

#1 The Primary Goal of Marketing Is To Acquire New Customers

Do not create a revolving door by creating new customers and losing existing customers. It’s is much more profitable to nurture returning customers. Engage with existing customers in a multitude of ways including e-mail marketing, social media marketing and good old fashion phone calls.

#2 Clever Eye-Catching Creative Is Where You Should Spend Your Marketing Budget

Sometimes the least flashy methods are the best way to attract customers. It depends on the industry but most customers respond to clean, clear and honest ways of marketing. Creative can be very costly and money may be better spent elsewhere, especially in the early stages of developing a business.

#3 The More E-Mails You Send The More They Are Ignored

E-mail marketing is still the most effective digital marketing strategy for many businesses. Many people think just because social media marketing is newer, and there is a universal hatred and awareness of spam, it makes e-mail marketing obsolete. Not only does it still work but when marketers increase the frequency of their e-mails for existing customers by 1 or more, the readership generally doubles.

Video via docstoctv

Join The Conversation

Upcoming Webinars

Whitepapers

  • April 24, 2015
    Pinterest is a critical channel for any e-commerce brand. With over 70 million registered users, it deserves to be a big part of any social...
  • April 10, 2015
    With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...