Social Media Compliance
If you're a big government entity or a reputable industry-leading company, you've got a lot of people working for you and talking about you. All this exposure is compounded by a lot of chatter in the social media ether. Tweets here, videos there, and posts everywhere. Some of this is business social media contained, and even carefully cultivated by the owning entity, but admittedly, much of it isn't.
For the at-risk institution, an insensitive or out-of-context tweet can be costly. Catch social media non-compliance before it's too late, and you can preserve your institutional reputation as well as your accounts payable ledger. Enter "crisis aversion" social media compliance software like that offered by Actiance or Radian6.
Just how valuable is software like this? Perhaps it'll save you from something like this:
--
Connect with SocialMktgFella at Blog | Twitter | LinkedIn | Google+