It’s been three years since I started my monthly list of the Top 50 Branded Facebook Fan Pages, and the annual lists are always among the most interesting. While last year we saw only 6 brands break into the top 50, this year we saw 10.
These brands broke into the top 50 this year:
Of brands that were on the list both years, the biggest growth came from:
Of brands that were on the list both years, these brands fell the most:
Since 10 brands made the list, 10 brands must fall off the list. In 2012, we bid adieu to:
Also, Converse All Stars page on Facebook is no more; however, Converse remains in the Top 50.
Note that each of the page names in the chart below link to the corresponding brand page.
Current Rank (12/27/2012) Rank by Fan Count (12/29/2011)Change in RankFans As of 12/29/2011Fans As of 12/27/2012% increase1Facebook1057,063,29483,726,90147%2YouTube2048,429,62567,436,37239%3Coca-Cola3036,550,76056,699,29855%4MTV5129,561,23140,633,01637%5Disney4-129,774,06340,151,18535%6Red Bull7125,192,42635,054,34039%7Converse9220,797,57934,291,27065%8Starbucks6-226,545,85433,250,26625%9Oreo8-123,726,72131,007,93531%10Playstation11118,367,55228,416,50755%11McDonalds18712,188,82626,604,164118%12Walmart221011,144,09826,219,254135%13iTunes12-117,915,09224,589,60237%14Skittles10-419,627,49223,998,86922%15Samsung Mobile USA92771,012,28522,256,6872099%16Pringles14-216,251,77322,013,48135%17Target38217,924,38421,365,587170%18Victoria’s Secret13-516,330,80120,883,72928%19Monster Energy16-312,853,34220,550,28860%20Xbox19-112,100,90620,099,82866%21Subway32119,065,88519,317,733113%22adidas Originals21-111,469,47918,066,11658%23Ferrero Rocher17-612,623,15017,026,69035%24Nutella20-411,905,15816,784,39241%25Levi’s3059,530,17316,483,58173%Current Rank (12/27/2012) Rank by Fan Count (12/29/2011)Change in RankFans As of 12/29/2011Fans As of 12/27/2012% increase26Intel80544,441,62015,998,918260%27Windows Live Messenger15-1214,390,92515,939,39111%28Samsung Mobile56285,947,20415,794,602166%29Zara25-410,789,79215,753,59946%30Disneyland23-710,931,71315,376,17741%31Nike Football3109,171,30415,346,02367%32Cartoon Network61295,723,14615,334,643168%33amazon91582,195,52315,116,115588%34Burberry29-510,069,38614,693,24646%35Google Chrome4167,564,21614,257,29588%36Kit Kat73374,834,64013,734,508184%37Dr. Pepper24-1310,919,43613,568,14024%38H&M34-48,883,49013,323,53150%39Mozilla Firefox4896,500,28813,001,769100%40Discovery Channel4227,295,27212,966,11978%41Blackberry33-88,916,81512,798,47844%42National Geographic36-68,080,82712,701,69357%43Victoria’s Secret Pink26-1710,677,45712,485,66917%44History43-17,246,70512,338,02770%45BMW44-16,982,73512,189,79275%46Dove83374,291,58812,147,909183%47Louis Vuitton78314,578,52612,134,160165%48Disney Pixar27-2110,356,35212,030,75416%49Nickelodeon84353,904,08511,942,680206%50Google75254,760,04811,833,061149%
At Ignite Social Media, we’re primarily interested in social media marketing by brands. So, I excluded fan pages that weren’t official pages being used to promote a product. Specifically, I left out pages that featured: