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Top 7 Social Media Myths – Busted!
Posted on January 17th 2014
Social media have probably been one of the most talked about topics in recent times. And in proportion to its popularity, a number of myths have already come to the fore. If you are into the online business, busting these social media myths is a must.
When it comes to social media sites, the more you join, the better.
Social media is one of the most wonderful things to have happened in the online world. It is equally important for both businesses and individuals. However, that does not mean that you will need to have profiles on each and every social media website found on the internet. In fact, you should do a bit of research to find out the sites with maximum users of your target audience. These will have a major impact on the businesses, as they will be able to reach out to the maximum number of relevant people within the shortest possible time.
Social media marketing has no return on investment.
The concept of marketing through social media has been gaining ground over the past few years. It is becoming increasingly relevant with every passing day, as more and more people as well as companies are joining social media websites to build their online presence. However, the myth remains that the investment in social media fetches no return for the investors. This, of course, is not true. With so many users, the best social media websites offer the chance to reach out to maximum people. This, in turn, can help to generate leads and business, and result in maximum revenues in the long run.
You will need more posts to be successful.
It is important for your business to have a social media page. You will have to post on the page on a regular basis. Update your potential customers about the happenings in your business. However, that does not mean that you will spam your customers with a lot of content. It will, in fact, have a negative impact on your business. Instead, you should focus on having the most creative and relevant content to attract the attention of the customers. This will, in turn, help to enhance your business prospects. Posting small items on a regular basis will also help. However, it is quality that will rule the roost when it comes to social media posts in 2014.
Social media is necessary only for direct sales.
There are different social media websites on the internet. Among them, several have millions of active users registered on them. Hence, it might be easily possible for you to sell a good amount of your stuff online. However, the impact of social media is not at all limited to direct sells. In fact, the impact of social media on your business is usually immense. A lot of people come to know about your business through social media and hence, it increases your business prospects to a great extent.
Social media is absolutely free.
This is probably one of the most common myths about social media. And the source probably emanates from the fact that registering for most of the social media platforms comes free of cost. It is true that you do not need to spend any money to join any of these sites. However, to use the social media websites for business purpose and to create a business account there, you will need to pay a fee. This will help you set up a business profile in the social media website and get excellent returns.
Monitoring your social media efforts is not important.
There is a common belief that social media can be one of the most automated ways of spreading the word about your business. However, the truth is something else. No matter how you have planned your social media endeavors, it is important for you to keep an eye on all the efforts that you put in on the social media. This will help you to ensure that the return on investment from social media platforms are more than you had expected.
Social media is one of the best fundraising platforms.
Get the concept right — social media is no fundraising platform at all. It is a platform where you can only connect with people. This can be one of the most important facts when it comes to raising funds for some cause. You can ask for funds from people on the social media. However, the details of acquiring the funds for some non-profit or the processes associated with it are not present on the social media websites at all.
In recent times, social media has emerged as one of the most powerful tools for business owners to generate more and more revenue. However, it is important to bust the myths emerging around social media to ensure that you are able to use it perfectly for enhancing your business.
(Social media myths / shutterstock)