We like to talk about a lot of topics regarding social media marketing from brand audits to what a good social marketer needs to know. Occasionally we turn the blog spotlight our way and highlight features (like the export ability) about Social Report we think are worth telling everyone about. Today we thought we would highlight the five features of Social Report that get rave reviews and shine our blog light toward exploring the depth our solution provides.
Tracking
Having a location where you can track multiple social channels (such as Facebook, LinkedIn, Twitter) and have access to other networks such as Yelp business reviews, Meetup, Google Analytics and more. We also have in beta, with release slated soon, the addition of networks Foursquare, Gowalla, Bebo, Tumblr and more. One tool to track it all.
Exporting
We have talked extensively about the power of exporting. While most tools that track data can export, we have recently bumped up our functionality allowing you to pull from not only all the social networks you have, but your global searches, your contacts and more. You can build your own reports, and owning your data is great.
Searches
Discovery is one of the cornerstones to solid social media marketing. But finding influencers, people to interact with, clients and even detractors can be cumbersome. We do unlimited global searches while others charge per search. Even better than doing the search is the fact that these can be global searches outside of your network. And, even if you don't choose to use this feature - Social Report still discovers conversations and indexes them for you. Discovery is that extra mile we go for you.
Response
How do you know if your campaigns are actually working? Measurement of course. Social Report lets you measure how responsive your audience is. Do they actually act? Do they buy from you? If you are not using Social Report - how do you track this effectively, efficiently and most importantly, accurately. Getting all the information you need to determine ROI and help make proper adjustments as necessary is valuable. Measure correctly, act accordingly.
Management
Any team of marketing professionals can tell you that while the end effect is of a swan gracefully maneuvering the social media waters, beneath the waves, those feet are paddling, and that requires coordination across the organization. Social report has excellent features that let you manage team access and roles and project. We also have White Label abilities, and our tool lets you manage that entire process with ease. Coordination is the heart of any successful social media marketing campaign.
With all of the features and more being developed and added constantly, we feel Social Report is the only analytics solution to consider. But again, don't take our word for it. Try it out for free, and explore all these features and more.