Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Top Tips to Keep Your Video Marketing SEO Friendly
Posted on June 27th 2014
Short videos are starting to be used successfully for marketing. They have become extremely popular in terms of viewership.
Here are a few statistics about video marketing:
- A whopping 100 million internet users watch marketing videos every day
- 90% of the online shoppers find videos extremely important to decide what to buy
- 45.4% of internet users view at least one online video every month
These data seem enough to elucidate the immense popularity of video marketing these days.
Yet, one concern remains. The videos need to be optimized properly, so that they appear in the search results for different keywords. This is why you need an SEO-friendly strategy for your video marketing.
Research the Keywords for the Videos Prudently
Just like in any other SEO activity, in online video marketing as well, keywords play an important role. Google crawls the words that describe the video and list it accordingly. These words also play important roles in ensuring how the video is able to rank in the search engine results. You need to research properly for the right keywords for your videos. For this, you might even need to take a look at some of the most popular videos in the same genre as yours. Besides, you can use some of the most popular keyword research tools for this purpose. You need to add the keywords prudently in the title of the video as well as in the description. This is likely to play a major role in helping the video find a high rank in the search engine results.
Add Transcription of Your Videos in Description
Want the audiences of your videos to follow them properly? Want to make sure that the viewers are able to understand what is being mentioned in the video? Adding a transcription of the video you have uploaded to the website will help the viewers to follow them properly. However, if you are speaking about search engine optimization, transcription plays a major role in it as well. It helps in the process of making the content easy to read for Google. Thus, the videos that you are using for marketing are sure to come at the top of the search engine results, resulting in more visits.
Generate Closed Captions and Subtitles on YouTube
Creating transcriptions is not an easy task. It might not be possible for you to create the transcriptions of each and every video on YouTube from scratch. This can have a negative effect on the search engine optimization aspects of the video. You can depend on YouTube to help you generate closed captions and subtitles, which are crawled with ease by the search engines. Thus, on using this tool, you will be able to add captions to all the videos. It makes them easier to view and understand for the audience. However, the captions created by YouTube are not always up to the mark. Hence, you might need to make necessary edits to it to ensure that they are able to attract the attention of the viewers within the shortest possible time.
Host Videos in Free Platforms, Like YouTube
Want to host your videos on free platforms, which help them to rank high in Google results? You should depend on Google’s product – YouTube. It is the second largest search engine itself, with over 1 billion unique users frequenting it every month. One of the major advantages of hosting on YouTube is that it is free and videos can be uploaded and shared without any hassle. However, you need to have a look at every aspect of the video while posting it. You should create the proper description of the video, so that it can be easily crawled by the search engines. This will ensure that your video appears in the keyword results of most of the search engines.
Share Videos with Ease
Using the videos on YouTube has other advantages. People, no doubt, can watch it on this video sharing platform easily. However, YouTube offers more as well. You can use the embed link of the YouTube video on your website. Thus, if people find this video and watch it, they might end up on your business website. This is likely to enhance your business prospects. Hence, it is important for you to focus on this platform while planning your video marketing strategies.
Add a Video Sitemap for SEO Purpose
When you are adding a video in your website for the marketing purpose, your primary objective should be to make it visible to maximum number of people. However, you cannot expect a large number of people to see the video on your website. For this to happen, the video needs to come in the search engine results. Hence, you need to make it easier for the search engines to crawl the videos in the website. The best thing you can do for this is create the sitemap of the videos. This will ensure that the videos appear on the search engines. Hence, more number of internet users are likely to visit your websites on a regular basis. This is going to have a positive impact on your business.
Enhance Usability to Improve Optimization
Usability plays a major role in enhancing the search engine optimization of any website or video. So, when you are planning to share the videos about your business, be smart enough to make it attractive enough for the viewers. A video that is able to engage the attention of the viewers is sure to attract more likes and shares. This means, your video will have an extended reach and more number of people will be able to view it. This is likely to play a major role in enhancing the brand awareness about your company.
With every passing day, the concept of using videos for the marketing purpose is gaining new grounds. This is helping businesses to reach out to the customers in a more attractive way and engage them in the best possible manner.
video marketing / shutterstock