- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Tumblr for Business: What Is Tumblr?
Posted on March 27th 2013
Is there room on Tumblr for your business? Tumblr is a powerful tool for many businesses to showcase their products and gain traction with their followers. Here's an introduction.
What is Tumblr?
Simply put, Tumblr is an image blogging site. Users post interesting photos, videos, and other media to their followers, who can then share it with their followers as well. Tumblr’s heavy emphasis on visual media and the low barriers to sharing content makes it a suitable choice for many consumer-based businesses.
How is Tumblr different from other social media networks?
Logistically, Tumblr shares similarities with Twitter, Instagram, and traditional blogging sites. Users subscribe to followers who they are interested in, and content that is produced or shared by their followers automatically goes to a user’s homepage. The homepage is a cross between a timeline and a newsfeed, and generally bears a resemblance to Twitter’s feed.
The primary difference between Tumblr and Twitter, however, is that Tumblr is very image-focused and there is no maximum word limit on posts. While text is still used, many Tumblr users just use text to complement an image or a series of images. On top of images, Tumblr users can post videos, sound files, and many other types of content.
Tumblr users also get an incredible amount of customization over their blog pages. While there are many templates to choose from, more dedicated users can make their pages as intricate and detailed as they want to.
Tumblr is different from Facebook in that it is centered more around users who share common interests, as opposed to just friends and family. Furthermore, any user can follow any other user without their permission. Tumblr is also less strict about gathering information about users and checking the authenticity of accounts.
Tumblr’s Target Market
Like most social media platforms, Tumblr attracts a certain demographic. According to Quantcast, the primary users of Tumblr in the United States are 18-34 year old females with low income.
The primary purpose of Tumblr is for the sharing of photos and animated GIFs. While text posts are still popular, most posts focus on using text to supplement or explain the pictures or photos being shown.
As a result, some of the most successful industries on Tumblr provide great visuals. Industries such as movies, fashion, TV shows, and art are all very popular. This does not mean that other industries should not bother with Tumblr, but a reminder to keep your content as visually engaging as possible.
Setting Up a Tumblr Account
The account creation process on Tumblr is very simple. First, new users have to fill in their basic information like age and a simple human verification test.
Shortly after, you will be on your dashboard. From here, click the drop down menu on the button below and choose “Create a new blog”.
From here, choose your blog title and URL. An account can have multiple blogs associated with it.
Once you have created your blog, you will be back on a screen that is similar to the dashboard, except with no posts. Click the top right hand box again to go to your blog screen.
From here, click the “Customize” button on the top right hand side of the screen.
On the left side of the window is the customization toolbar. Click on the Themes button on the top left to look through a list of pre-made themes for your blog. The Edit HTML button can also be used to manually alter the default templates and customize your page.
After choosing a theme and fine-tuning your blog’s appearance, your Tumblr page is ready. Click “Save” at the top left and begin posting! Note that one account can have multiple blogs attached to it. This may be useful if your business wants to have different blogs for different product lines.