Tumblr for Business: What Is Tumblr?

Cara Tarbaj
Cara Tarbaj Social Media Marketer, Wishpond

Posted on March 27th 2013

Tumblr for Business: What Is Tumblr?

Is there room on Tumblr for your business?  Tumblr is a powerful tool for many businesses to showcase their products and gain traction with their followers.  Here's an introduction.

What is Tumblr?

Simply put, Tumblr is an image blogging site. Users post interesting photos, videos, and other media to their followers, who can then share it with their followers as well. Tumblr’s heavy emphasis on visual media and the low barriers to sharing content makes it a suitable choice for many consumer-based businesses.

tumblr marketing

How is Tumblr different from other social media networks?

Logistically, Tumblr shares similarities with Twitter, Instagram, and traditional blogging sites.  Users subscribe to followers who they are interested in, and content that is produced or shared by their followers automatically goes to a user’s homepage. The homepage is a cross between a timeline and a newsfeed, and generally bears a resemblance to Twitter’s feed.  

The primary difference between Tumblr and Twitter, however, is that Tumblr is very image-focused and there is no maximum word limit on posts.  While text is still used, many Tumblr users just use text to complement an image or a series of images.  On top of images, Tumblr users can post videos, sound files, and many other types of content.

Tumblr users also get an incredible amount of customization over their blog pages.  While there are many templates to choose from, more dedicated users can make their pages as intricate and detailed as they want to.  

Tumblr is different from Facebook in that it is centered more around users who share common interests, as opposed to just friends and family.  Furthermore,  any user can follow any other user without their permission.  Tumblr is also less strict about gathering information about users and checking the authenticity of accounts.

Tumblr’s Target Market

Like most social media platforms, Tumblr attracts a certain demographic. According to Quantcast, the primary users of Tumblr in the United States are 18-34 year old females with low income.  


social media marketing Tumblr

The primary purpose of Tumblr is for the sharing of photos and animated GIFs.  While text posts are still popular, most posts focus on using text to supplement or explain the pictures or photos being shown.

As a result, some of the most successful industries on Tumblr provide great visuals. Industries such as movies, fashion, TV shows, and art are all very popular. This does not mean that other industries should not bother with Tumblr, but a reminder to keep your content as visually engaging as possible.  

Setting Up a Tumblr Account

The account creation process on Tumblr is very simple.  First, new users have to fill in their basic information like age and a simple human verification test.


visual content

Shortly after, you will be on your dashboard.  From here, click the drop down menu on the button below and choose “Create a new blog”.  


content marketing

 

From here, choose your blog title and URL.  An account can have multiple blogs associated with it.


social engagement

Once you have created your blog, you will be back on a screen that is similar to the dashboard, except with no posts.  Click the top right hand box again to go to your blog screen.

From here, click the “Customize” button on the top right hand side of the screen.


social media strategy

On the left side of the window is the customization toolbar.  Click on the Themes button on the top left to look through a list of pre-made themes for your blog.  The Edit HTML button can also be used to manually alter the default templates and customize your page.  


Tumblr profile

 

After choosing a theme and fine-tuning your blog’s appearance, your Tumblr page is ready.  Click “Save” at the top left and begin posting!  Note that one account can have multiple blogs attached to it.  This may be useful if your business wants to have different blogs for different product lines.

 

Cara Tarbaj

Cara Tarbaj

Social Media Marketer, Wishpond

Cara Tarbaj is a social media marketer at Wishpond.

Wishpond builds social contest apps for businesses. Learn more on their website.

See Full Profile >

Comments

francars
Posted on November 2nd 2013 at 10:40PM

Just trying out for first time.