Have you heard the phrase: “Any publicity is good publicity” before?
It’s commonly used in the entertainment industry to refer to actors who are in the press because of something bad they have done. While not necessarily how the actor may wish to be represented, being in the press means exposure. Exposure translates to opportunities which translate to money.
In the hand of a good publicist, most public figures can take bad press and can turn it into something useful for their careers.
If only we all had such a publicist on our payroll…
The reality is that most business owners are afraid to get online because of exposure to “bad” publicity. They fear a disgruntled former employee bad mouthing them publicly or an unhappy customer coming to complain about their service. They fear that such negative reactions will drive potential business away.
I say take a chapter from the rich and the famous and turn “any publicity into good publicity”. It’s easier than you think. Take these steps to turn a potentially negative response into something positive for your business:
While it’s never a desired form of input, you can easily turn even the most negative publicity into something positive for your company and business.
So don’t let the fear of “bad” comments turn you away from the amazing opportunities online marketing has to offer.