Are you leveraging the reach and authentic enthusiasm of your employees? Hear from General Mills and AT&T on #SMTlive. Register here for the free webinar.

Turning Social User Generated Content into Sales [INFOGRAPHIC]

Like any good content marketer, you are consistently engaging your social media followers through contests, conversation-sparking posts, reader polls, and more. And while engagement is its own reward and all, you might still find yourself wondering how you can translate those interactions into sales for your business.

If you’ve mastered the art of getting your audience to engage with your brand on social media, you’re already headed in the right direction. When someone enters a photo contest, posts a video of themselves using your product, answers a poll, comments on their experience with your brand, etc., they are creating content for you. The next step is figuring out what you’re going to do about it.

According to the infographic below from SparkReel, 40% of consumers are seeking out user generated content of some kind before making a purchase. That’s where all your social engagements come in. Your job is to guide the potential customers out there to the content that your loyal followers have generated. Whether it’s creating a slideshow of entries from a photo contest, or highlighting social customer reviews in your web store, the possible uses of user generated content are endless. Get creative, and tell us what you came up with in the comments below!


Want to create a contest or a contact form to help you collect user content? Pagemodo can help with that!

About the Author: Sarah Matista is the product marketing manager and resident blogger for Pagemodo. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.

Join The Conversation

Upcoming Webinars


  • September 08, 2015
    Find out how today’s top marketers are using social display to build brand love and grow business. Download “The Pursuit of Social Persuasi...
  • September 03, 2015
    The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...