Tweetdeck Silence Speaks Volumes

Posted on May 25th 2011

I've been watching the news very closely about the Tweetdeck / Twitter deal. As a 3rd party app CEO it's my business to know what's going on in this crazy social media world. But I find Tweetdeck's own silence on their blog pretty telling. Multiple sources have now reported the deal is done, so where's the user communication? I'm a Tweetdeck account holder (mostly for research purposes) and to date, no email, no post, no tweet. Nothing to indicate that my future as a Tweetdeck user is secure.

By secure, I mean, the platform that people have grown to rely on, especially businesses who up to this point may not have realized there are better solutions for them, will function exactly the same way. Twitter has a tendency to only like "Twitter 0nly."

I think Tweetdeck was a pioneer for 3rd party developers. I have nothing but respect for Iain and what he did. He started this as a pet project and look at what it has snowballed into!

I think this is very out of character for small London-based company.

Of course, this is just guessing, but I'm thinking this is the classic:

"If you don't have anything nice to say don't say anything at all."

Everyone I've spoken with agrees. The silence can only  mean one thing:

Tweetdeck will probably be a Twitter only client. Goodbye Facebook, Goodbye Linkedin.

I have no source, this is just doing the math.

What are your thoughts? Are you a Tweetdeck user who is happy or sad about the acquisition? Do you think my guess is accurate or have I missed the mark?

Update: Tweetdeck did finally update their blog May 25th to announce the acquisition: "Change may well be inevitable" - we will see what that means.

Who Wrote This Post?

I'm the CEO at MarketMeSuite, the social media marketing dashboard. And big news... we're now free! Please check it out and be sure to let me know what you think.


Tammy Kahn Fennell

CEO, MarketMeSuite

Tammy Kahn Fennell is CEO and co-founder of MarketMeSuite (, the leading social media management dashboard for small- and mid- sized businesses. In late 2009, after spotting social media trends and recognizing the needs of small business from her own experience, Tammy launched the MarketMeSuite platform to help SMBs easily manage & monitor their social media presence, find targeted leads, build engagement and measure the ROI of their social marketing activities. Today the easy-to-use, affordable platform has over 30,000 users. Tammy has a lot to say on social media topics for small business, so she speaks and blogs frequently. She is also the owner and editor of the community driven blog,  

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Posted on May 25th 2011 at 3:51PM

They just made the "official" announcement today, but it doesn't address anything specific about the future for TweetDeck. We'll have to wait and see what Twitter does with it. Hopefully they won't do anything drastic to alienate their users and 3rd party developers... oh wait. Nevermind.

Posted on May 26th 2011 at 2:43PM

"Change may well be inevitable" - Sounds like that means the killing off of integrations.

It's  funny, Twitter said "TweetDeck is a great example of a third-party
developer that designed tools for the incredibly important audience of
Twitter power-users and, in turn, created value for the network as a
whole. As Iain's journey suggests, there is significant opportunity for
developers who deliver insights that foster a more engaged Twitter user

Yet in a letter to all developers less than a month ago
they said "don't make twitter clients." We love Twitter, we love
developing for them, but that is slightly contradictory, no?


Posted on May 25th 2011 at 4:03PM

Glad to be published! I hope to hear everyone's thoughts :)  And truly, congratulations to Tweetdeck - and correct me if I've guessed wrong.

-Tammy, CEO @MarketMeSuite

Posted on May 25th 2011 at 4:18PM

Well, Tweetdeck just updated their blog:

However, no mention of the future... Time will tell :)

Posted on May 26th 2011 at 1:05PM

Doubtful that they will cut off Facebook and LinkedIn - this would be the quickest way for Twitter to lose out on all of those account holders. They bought this for the position - if they lose all of those account holders, the users will flock to another client, which will defeat the purpose of Twitter buying out Tweetdeck.

Posted on May 27th 2011 at 12:37PM

You'd be surprised - if you are a business user you might flock, but a large percentage of their users are "end users" - twitter power users, not necessarily in need of the cross platform - it's them they are after, and also just to stop uber media (I think)

Posted on May 26th 2011 at 1:22PM

As I can't get Tweetdeck to link to either of my facebook accounts on either my Mac, my PCor my iPhone it looks like it became a Twitter only client some time ago.

I can't be bothered with it. I use HootSuite instead. At least it actually works.