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Twitter’s Increasing Popularity as a Marketing Tool
Posted on February 21st 2014
What do you think in reality Twitter is? It has long been one of the most important social media platforms available on the internet. But what do you feel is the true use of this wonderful website? Over the years, websites, such as Twitter and others are becoming more and more popular. The number of active users on Twitter is as many as 230 million. Thus, it offers immense potential for businesses to connect to a large number of their target audience. This is making Twitter one of the most popular marketing platforms among businesses in recent times.
Easy to Reach Out to the Target Audience
Reaching out to one's target audience was a difficult task even a few years back. But no more with the advent of social media websites like Twitter. Millions of users every day come online on Twitter. Thus, the businesses are expected to have the opportunity to connect with a large number of their target audience on the website. Twitter makes the process of targeting easy. It provides the chance to shortlist target audience through different parameters, namely:
- Keywords in the tweets made
- Likeness to followers already existing
Moreover, keyword search results and the devices used for surfing the internet to visit the websites are also used to pick out the target audience.
Market Anything and Anywhere
One of the major advantages of using Twitter for marketing is that you can market absolutely anything you wish. A large number of people are present on this website. And the matters they discuss about usually encompass everything under the sun. You can speak about absolutely anything. Moreover, people from almost every country of the world are present on Twitter. This makes it easy for you to target your local customers, if you want, while you are marketing some product or service on Twitter. Moreover, Twitter is available in as many as 35 languages. This makes it easy for you to connect with people from a specific place in the language they speak.
Post Engaging Tweets
When you are using Twitter for marketing your products and services, it is important to make the tweets engaging. Along with short textual write ups, also post graphical tweets. Use the most engaging photos and videos to attract the attention of the users. This will help to make the users more interactive and engage them in some kind of activity on your page.
Measure Your Performance with Inbuilt Tools
When you are marketing your products and services in a platform, it is important for you to know how things are working for you. It will be extremely encouraging if you find that the results are excellent. However, if you are not performing good enough to meet your expectations, you need to analyze your actions to know the mistakes. This will help you to rectify your faults and put up efforts in a new way. Twitter provides you with a wide array of tools, which will help you to measure your performance on this popular web platform. The website provides you with the chance of setting goals and checking out whether you are able to meet them or not. Besides, it also helps you measure a number of things, such as:
- Regular traffic and growth
How many users are visiting your site? Is the number growing?
- Follower’s engagement
How are the followers interacting on your site?
- Reach of tweets
How many people you can reach with your tweets?
- Conversion of Leads
How many customers, who are visiting your website through Twitter, are buying your products and services?
Some of the tools, such as Twitter ads analytics and others, can help you measure whether your efforts are reaping enough results or not.
Merge Prior Planning with Real-time Activities
One of the major advantages that Twitter can help you with is the real-time updates. This ensures that whatever is happening with your brand, you can immediately update the customers about it through Twitter. This also provides you with the chance to use the platform most when maximum number of users is active on it. You can initially tweet during different hours of the day to find out, which hours reap the maximum benefits for you. However, although Twitter offers the chance to function on a real-time basis, it needs proper planning as well. You should plan the activities beforehand to ensure that your marketing efforts on the platform are helping you gain more and more customers.
With every passing day, more and more users are joining Twitter. This is making an increasing number of businesses interested towards using Twitter as the perfect tool to market their businesses.