Apr 2 Posted 3 years ago
Great thought, I went back in and checked. You're able to target to State or DMA... so in most cases you're going to have to settle for the greater metro area. For example, I was able to target Cleveland-Akron, Ohio, but not Westlake Ohio (where our office is), from what I've seen with other advertising networks, this isn't too bad.
For small businesses, it'd probably be best to target either the metro area, or followers of businesses near your location. For example, if I was running a small business in Westlake I would not choose Cleveland-Akron, since that's going to give me too many people. Instead I'd focus on followers of @WestlakeOhio etc.
Good feedback Zach and great thinking! Thanks for the comment!
Apr 1 Posted 3 years ago
Looks good, I like the ability to target users by location, if there is the ability to target down to the state or zip code level, this could be a very great tool for many small businesses.
Webinars On Demand
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...