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Twitter and brands should go together like bread and butter or hands and gloves. Twitter could be the best way ever for a brand listen to and react to its customers. But sadly some brands and their social media strategy approach are missing opportunities.
A report from 2012 is worth revisiting if brands (and those who operate Twitter accounts for them) have not seen it.
Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement from more than 320 Twitter handles of the world's biggest brands.
The company measured success by quantifying:
The result of the data analysis was the mid-2012 report "Strategies for Effective Tweeting: A Statistical Review" (the link also takes you to key findings and a "Tweet Cheat Sheet" for brands).
Some of the key findings:
Mike is a strategist and teacher who helps businesses and students understand and get the most from social media. He currently is a Senior Lecturer in the Department of Communication at the Rochester Institute of Technology where he teaches advertising, public relations and journalism (all with a social media twist).