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Apr 4 Posted 1 year ago
The infographic is very analytical. Are there any reference points on the human side of the brands' approach to Twitter? For example, all those brands that choose not to ask for the RT, is there something that says "No making the ask on RTs"?
What are the metrics on the brands that did make the RT ask and their ability to see revenue increase, gain greater trust from their constituents, or build better products? Another way to ask this - was asking for the RT worth it?
Mar 27 Posted 1 year ago
I have to assume this is focused on B2C brands, not B2B brands - I'd be interested in seeing the data for B2B for sure. (Consumers engage quite differently than business targets I'd imagine.)