May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Apr 4 Posted 1 year ago
The infographic is very analytical. Are there any reference points on the human side of the brands' approach to Twitter? For example, all those brands that choose not to ask for the RT, is there something that says "No making the ask on RTs"?
What are the metrics on the brands that did make the RT ask and their ability to see revenue increase, gain greater trust from their constituents, or build better products? Another way to ask this - was asking for the RT worth it?
Mar 27 Posted 2 years ago
I have to assume this is focused on B2C brands, not B2B brands - I'd be interested in seeing the data for B2B for sure. (Consumers engage quite differently than business targets I'd imagine.)