Twitter Best Practices for Brands [INFOGRAPHIC]

Mike Johansson
Mike Johansson Senior Lecturer at Rochester Institute of Technology and principal at Fixitology, RIT and Fixitology

Posted on March 27th 2013

Twitter Best Practices for Brands [INFOGRAPHIC]

Twitter and brands should go together like bread and butter or hands and gloves. Twitter could be the best way ever for a brand listen to and react to its customers. But sadly some brands and their social media strategy approach are missing opportunities.

See full infographic below

A report from 2012 is worth revisiting if brands (and those who operate Twitter accounts for them) have not seen it.

Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement from more than 320 Twitter handles of the world's biggest brands.

The company measured success by quantifying:

  • Reply Rate: number of replies as a percentage of followers.
  • Retweet Rate: number of retweets as a percentage of followers (includes manual retweets).
  • Engagement Rate: a combination of the replies and retweets in the number of followers.


The result of the data analysis was the mid-2012 report "Strategies for Effective Tweeting: A Statistical Review" (the link also takes you to key findings and a "Tweet Cheat Sheet" for brands).

Some of the key findings:

  • Tweet during the day: Tweets during "busy hours" (8 a.m.-7 p.m.) receive 30 percent higher engagement than Tweets posted at other times.
  • Don’t overdo the hashtags: Tweets with hashtags receive two times more engagement, but those using more than two hashtags actually had 17 percent less engagement.
  • Keep it short: Tweets containing less than 100 characters receive 17 percent more engagement than longer tweets.

To see the data boiled down into an infographic see "Maximize Your Tweets" from Fusework Studios:


twitter infographic best practices maximizing your tweets infographic



Mike Johansson

Mike Johansson

Senior Lecturer at Rochester Institute of Technology and principal at Fixitology, RIT and Fixitology

Mike is a strategist and teacher who helps businesses and students understand and get the most from social media. He currently is a Senior Lecturer in the Department of Communication at the Rochester Institute of Technology where he teaches advertising, public relations and journalism (all with a social media twist). 

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Comments

Nate Towne
Posted on March 27th 2013 at 4:44PM

I have to assume this is focused on B2C brands, not B2B brands - I'd be interested in seeing the data for B2B for sure. (Consumers engage quite differently than business targets I'd imagine.)

john_blue
Posted on April 5th 2013 at 3:31AM

The infographic is very analytical. Are there any reference points on the human side of the brands' approach to Twitter? For example, all those brands that choose not to ask for the RT, is there something that says "No making the ask on RTs"?

What are the metrics on the brands that did make the RT ask and their ability to see revenue increase, gain greater trust from their constituents, or build better products? Another way to ask this - was asking for the RT worth it?