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Twitter Bios Show Exponential Increase – to 181,000 – Self-proclaimed Social Media Gurus


As a public service, What’s Next Blog periodically reports on the number of self-proclaimed social media gurus, ninjas, masters and mavens on Twitter.

Social Media Guru Chart 1-13The January 2013 What’s Next Blog social media guru Twitter Bio list (researched on FollowerWonk) has grown to epic proportions. The list now tops 181,000 – up from a mere 16,000 when we first started tracking them in 2009.

Today, there are even 174 people who describe themselves as “social media whores” in their Twitter bios. (We couldn’t make that sort of thing up.)

Twitter bios allow a mere 140 characters, plus a URL. Therefore, one most boil one’s bio down to what one thinks represents one’s most essential facts.

While the self-appointed guru titles have evolved slightly, one thing has not change one bit: guru is still something someone else calls you.

The fact is: there are only a handful of social media experts on the planet whom others are likely to call gurus. Those who actually have the goods:
• bring actual experience – not just observations and theories – to the table;
• sell solutions, not formulas;
• don’t promise that social media will provide a quick fix for your bottom line.

One thing seems certain: at this rate, everyone on Twitter will soon be a social media guru.
Bonus Video Link: The Social Media Guru

Join The Conversation

  • Philip32's picture
    Feb 6 Posted 4 years ago Philip32

    I agree your words Ochman. Soon everyone on Twitter will be a social media guru. Nice information you have shared. - Hireawiz

  • RGBSocial's picture
    Jan 8 Posted 4 years ago RGBSocial

    Hilarious! Thanks for sharing.

  • Jan 4 Posted 4 years ago Leigh Pinkston

    Oh my goodness.... I die.

  • whatsnextblog's picture
    Jan 4 Posted 4 years ago whatsnextblog

    I would put money on the fact that there are, generously, 150 people in the world who might be entitled to call themselves social media gurus - and none of them ever would.

    There also are a couple of "social media vixens" on Twitter :)

  • akirlew's picture
    Jan 3 Posted 4 years ago akirlew

    To this statement "guru is still something someone else calls you" I have to say "Amen!"  Some people simply don't get it. Sadly, I have seen a specific instance where someone has used this title, and had less than average social media skills.

    For those seeking to hire social media professionals, I always tell people to do their homework and with not much research, you can see if the "social media guru" you were looking to hire was working at Home Depot just 6 months prior. Sadly, some aren't even savvy enough to cover that up, which in itself is telling.

    And I have to say if you use the term "social media whore" to describe yourself, I can't imagine you really want someone to pay you for professional services (unless you are targeting the adult indsutry?)

    Personally, I use the term "Social Media Strategist" when discussing my service offerings in this arena and according to FollowerWonk, 3,193 others do the same.



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