Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Twitter in business
Posted on March 22nd 2011
Twitter celebrated it's 5th birthday yesterday amid the buzz of 200 million users and 1 billion tweets per week. While still not in the same super league as Facebook it is a growing platform and is gaining popularity. It's rare these days that you won't hear it mentioned in the media, most celebs have an account, nearly every TV show an official feed.
Where businesses have already adopted, and grown comfortable with Facebook, Twitter appears to be unknown territory for most. How can 140 characters provide an effective outlet for their company message and their brand values? And who reads that page of meaningless text anyway?
Here are some answers:
Think of Twitter as a less busy Facebook. You won't find sheep being thrown or be able to cultivate your virtual farm but like Facebook, you can let the world know what you're doing, the difference is, this is the staple for Twitter, that message doesn't get lost in among the cluttered activity.
The key to Twitter is engaging content that people want to read and respond to. Businesses won't achieve that by employing a PR Agency to simply tweet about product, promotion or company news. Content should humanise the company, providing an approachable online presence. It's ok to pass comment on current affairs, the weather or the football provided the content is coherent, well mannered and non-incendiary.
Twitter's demographic is a little older than Facebook's. In this author's experience Tweeters are generally a little older, a little more worldly wise and perhaps more affluent. The perfect audience for many businesses looking to promote themselves online.
Twitter allows businesses to have real time interaction with their customers which can be a godsend if comments by Tweeters are not complimentary. It allows businesses to 'fire fight' before something gets out of hand and damages their brand online
Twitter also provides powerful search features that offer opportunities to monitor what people are saying about brands and react appropriately. That same search functionality when used correctly can also be a fantastic tool for lead generation.
By it's very nature Twitter is a 'light' application which makes it ideal for use from mobile devices, the majority of Tweeters tweet with smartphones. Devices that allow brands to put their company message straight into a consumer's pocket in any location.
The Social Media agency I work for manages a number of Twitter profiles for clients. The feedback we are receiving is overwhelmingly positive as we show businesses just how effective Twitter can be as a tool when managed correctly.
It's a trend we believe is likely to continue so that Global Top 10 list might look very different next year indeed.