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A Twitter Business Model Contest is Won by an Ad Agency


I recently had a discussion with the CEO of a 59 year old ad agency in New York who said, “I know how to generate income from a $35,000 print ad but how do I generate revenue from social media?” That is the big question that all small-to mid-size ad agencies are facing.

If you have been a follower of Twitter you know that even though the service has exploded with growth, they do not have a business model to generate income. Silcon Alley Insider, new business site that covers the technology, media, and communications industries, decided to Create Twitter's Revenue Model Contest and just recently named a winner.  

I'm glad to share with you that it was an ad agency, the Denuo Group.  They are a boutique non-traditional ad agency serving clients such as AstraZeneca, Hewlett-Packard, Procter & Gamble, and General Motors.

You can view their winning solution through this link:  Denuo Group's Twitter Business Model Presentation 

I've also included links to 11 Business Plans For Twitter that Alley Insider identified as some of the contest's best:

It is good to see initial thoughts to tools such as Twitter, Facebook and other social media tools, just how the can become viable and profitable businesses and the evolving business model that will be needed for ad agencies.

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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.

twitter / michaelgass

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Join The Conversation

  • Feb 16 Posted 8 years ago DrewBoyd I agree with Richard's comment about "joining the conversation" as the only way to tap into this medium in an authentic way.  The key for Twitter and other platforms, though, is to increase the relevance of conversations. Better sending and receiving of tweets might increase the value to a point where people will actually pay.  Here is one such concept:  www.innovationinpractice.com 
  • RichardStacy's picture
    Feb 13 Posted 8 years ago RichardStacy Nice idea from Denuo - but one with no long term future.  Once brands understand that social media is not just another route they can use or buy to reach consumers, but a channel consumers will use to reach them, they will recognise that they don't need to pay to receive feedback.  Simply beiog part of the conversation will yield sufficient benefits and the only investment required is the necessary people to listen and respond. 

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