Twitter Hashtags in TV Advertising [INFOGRAPHIC]

Posted on February 10th 2013

Twitter Hashtags in TV Advertising [INFOGRAPHIC]

hashtags1 150x150 How Effective are Twitter Hashtags in TV Commercials?Hashtags are everywhere, on different types of marketing materials. With that said, most television programs have also adapted this social media tool to promote their brands or even special topics and events. During this year's Super Bowl, dozens of new commercials debuted and some got more buzz than others. It’s the time of year when advertisers go all out to make sure their commercials stand out and resonate with viewers.

More than 50% of the ads mentioned social media, with many using hashtags. Sysomos analyzed the reaction to these ads on Twitter and found that people prefer to tweet about a brand, rather than the commercial. So it’s not surprising that companies that used their own brand name in the hashtag (#doritos) performed better than those that didn’t. Popularity of the ad also played a role as well (#TheKiss).

The infographic below highlights the hashtags that were featured in different commercials and how they performed during the Super Bowl:

hashtag gridiron 662x1024 How Effective are Twitter Hashtags in TV Commercials?Infographic courtesy of Sysomos.

AnitaLoomba

Anita Loomba

Other, Self

Anita is a Digital Marketing Consultant and helps brands develop social media campaigns to expand and extend their reach in online marketing. Most recently she spearheaded the social media strategy and execution for eHealth, Inc. and prior to that, as a Marketing Manager at Fred Meyer Jewelers, she built the social media and online marketing plan for the retail brand. A Seattle native, she now resides in the San Francisco Bay Area. She's worked with large companies like Intel and Warner Brothers and has experience with agencies and startups as well. She loves traveling, photography and all things social media!

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Comments

Its fun to watch the evolution of TV ads like these. Years ago it was a phone number at the bottom of every commercial. Then it was a web address and eventually a Facebook page. Now that Twitter has stolen the show, I wonder how long it'll stay in the spotllight.