Some 70 million shares will be made available for investors, valuing the company at around $17 billion. The IPO is oversubscribed, with Twitter announcing it will float at up to $25 per share.
The IPO is expected to see over $2 billion flow into Twitter's coffers.
Not only can thousands of investors get in on the Twitter action, the IPO is set to make many Twitter employees and some investors very wealthy indeed. The biggest winners will be Evan Williams, Twitter's CEO to 2010 with 56 million shares, while Peter Fenton, a Silicon Valley venture capitalist, will take 25 million in the float.
Jack Dorsey - who sent the very first ever Tweet - will hold 23 million shares; current CEO Dick Costello will take 7.6 million shares. Twitter's global revenue chief Adam Bain will hold 2 million and board member David Rosenblatt will have around 300,000 shares.
A plethora of institutional and individual early investors will take much of the rest, including Russian billionaire Yuri Milner. Of course many current and former Twitter employees will strike it rich, with unknown levels of stock handed out to employees. In many cases employees were given equities in Twitter well before the company made any money at all.
What the Twitter IPO will mean for you and 230 million Twitter users worldwide?
More ads: The big world of public companies, the shareholders suddenly come first. Suddenly a big chunk of Twitter's attention must turn to keeping 'the street' happy with the social network's revenue story and future potential.
"At Twitter, the user experience is our highest priority," Dick Costello insisted recently when speaking to investors. A similar tone was struck by Mark Zuckerberg before the famous 2012 IPO.
"We don't build services to make money; we make money to build better services," the Facebook CEO said before his dorm-room start-up come tech behemoth listed on the NASDAQ (FB) Like it or not, users of Twitter will have to get used to more ads, and advertisers likely will face higher prices.
We should also expect to see advertising introduced to Vine and potentially new platforms launched. Twitter has also been busy creating deals with commercial partners, especially in broadcast television and major sports.
Twitter has for example recently signed commercial agreements with the NFL and a number of broadcasters around the world. One analyst predicted Twitter could see huge revenues thanks to TV tie ups.
One financial firm, Topeka Capital, said in a note: "Twitter has become synonymous with social TV; if Twitter captures just 1 per cent of these global TV ad budgets, that could mean over $US2 billion in revenues for Twitter annually."
Twitter said its third quarter 2013 revenue was at $US168 million, up 123%. Despite a huge increase in paid advertising on Twitter, the company has still to announce a profit; moreover, a recent survey of Twitter users claimed 42% of active users had not noticed ads on the platform.
This may be a good thing, as ads from brands are often mixed into timelines (via promoted Tweets) brandishing great, quality content, without strong sales pitches. The company is also still behind trying to increase revenue outside of the United States.
Around 2 in 3 Twitter users are from outside the US; yet only 1/3rd of Twitters ad revenue comes from overseas. Not surprisingly, Twitter is working hard in countries like Japan and South Korea to convince users and advertisers alike to get active on the platform.
If Twitter can succeed, a situation will arise that should increasingly attract advertisers looking to be part of the conversation to influence savvy younger consumers across the globe.
From my experience, I can see how quickly Twitter has invested in their sales teams. The Sydney, Australia Twitter office has grown from exactly 0 employees in the first half of this year to half-a-dozen in the last few months alone.
The Twitter strategy to move into global markets indicates significant upside in the medium term for investors. However, the American public might disagree.
A survey by the AP and CNBC found 36% of Americans thought investing in Twitter is a great idea; 47% didn't think so. However, 52% of younger Americans (18-34's) agreed Twitter was a great investment. Twitter will list on November 6, with trade expected to start on the Thursday the 7th of November. The IPO price range is set between $17-$20.