Twitter Launches New Interest Targeting Advertising
Danielle Leitch Executive Vice President of Client Strategy, MoreVisibility

Posted on September 8th 2012

Twitter Launches New Interest Targeting Advertising

Twitter recently announced that it is taking its advertising to a new level – it will allow advertisers to target Promoted Tweets and Promoted Accounts to a set of interests that advertisers can specifically choose. Twitter says that by targeting people’s topical interests, advertisers will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with advertisers’ Tweets.

There are two methods of using Interest Targeting on Twitter. Their first method, a broader reach, allows advertisers to target more than 350 interest categories, from movies and television to style and fashion. Below is a sample of the Interest Targeting categories available on Twitter.

The second method allows advertisers to get more specific in targeting the Twitter universe, by allowing advertisers to create custom segments by including certain @usernames that are relevant to the product. Twitter says that custom segments let you reach users with similar interests to that @username’s followers, but do not let you specifically target the followers of that @username. This second method allows advertisers to find users who are not followers of your brand but have similar interests.

In addition, the social platform will be lowering the minimum bid to one penny for all of their Promoted auctions.  It will be interesting to see how Interest Targeting compliments Promoted Tweets and Promoted Accounts.

Danielle Leitch

Executive Vice President of Client Strategy, MoreVisibility

MoreVisibility is an Interactive Marketing industry leader and is part of a select group of agencies Google certified in both AdWords and Analytics. We have grown impressively over the past 11 years through a consistent flow of referral based business and are proud to be a six-time INC 500/5000 recipient. Our industry credentials are unparalleled and our commitment to client education and results tracking set us apart. MoreVisibility’s longstanding partnerships with Google, MSN and Yahoo have been instrumental in achieving highly favorable results for our clients. Our relationships with the newer Social Media channels are equally collaborative. The greatest strength of MoreVisibility is our highly skilled and tenured team. Our knowledge, dedication and enthusiasm continue to help our clients make meaningful improvements in the profitability of their online marketing efforts.
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Kent Ong
Posted on September 8th 2012 at 4:54PM

Hi Danielle, I still believe in relationship marketing, even I am not against advertising. For me building relatonship and and expanding business networks are very important, this is especially true for B2B business.

From day one I offer internet marketing, regardless of what type of marketing, I have never advertised but my record is 4 sales in 5 days on Linkedin. :)

Posted on September 9th 2012 at 4:34AM

Danielle , this could be good for smaller businesses to brand their product or service if targeted properly.

thanks for sharing



Posted on September 10th 2012 at 6:52PM

Do you know the how much the minimim speend limit on this new program is?

The last we checked, Twitter wanted a 3 month retainer for $15K. Targeted Ads work really well on Facebook. Sure, Twitter will get you followers but not more than 25% will be active or followers who add value. On Facebook, you can target 1,000 people for .25 Cents (thats a CPM of a quarter dollar) and no minimum to spend. 

Jai - Social Media SF