Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Twitter: New Profile Pages and How to Maximise Sales
Posted on April 30th 2014
As Twitter launched their new, (some say Facebook-like) look for profile pages earlier this month, users were excited to see all of the designs new features, including myself.
All users on the web version of Twitter will now be able to highlight popular tweets, pin tweets, utilise a bigger background image space and a more noticeable media gallery.
If you haven’t yet seen what the new Twitter webpage looks like for users who have updated their page with the new features, see my twitter page below. As you can see, Twitter have chosen to have a main cover image, just like on Facebook however, the full layout is of a closer resemblance to Google+.
The new Twitter features will allow you to promote your business better than before. The fact that Twitter has now become more visual and similar to it’s biggest competitors show that they mean business. If you think the new Twitter layout will bring you business just because you are using all of it’s new features, think again. Here are a few tips to help you maximise your new Twitter profile to maximise sales.
1. Be Human
Regardless of the new updates, you shouldn’t change the way you speak to your customers online. Stay human, be approachable and always be polite, even when you don’t want to.
2. Utilise the New Design
It may seem obvious, but you will need to make sure your profile has all the new features. At the moment, it is just optional however, this will change so make sure you have your new images ready for the update.
3. Change Your Content Strategy
With the new updates from Twitter, you will need to change your content strategy. Images are now more prominent and you will need to adapt to this change.
4. Know What Your Customers Want From You
Not just for Twitter but every other network too. If you don’t know what your customers expect from you online, you won’t be able to utilise the new features.