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As Twitter launched their new, (some say Facebook-like) look for profile pages earlier this month, users were excited to see all of the designs new features, including myself.
All users on the web version of Twitter will now be able to highlight popular tweets, pin tweets, utilise a bigger background image space and a more noticeable media gallery.
If you haven’t yet seen what the new Twitter webpage looks like for users who have updated their page with the new features, see my twitter page below. As you can see, Twitter have chosen to have a main cover image, just like on Facebook however, the full layout is of a closer resemblance to Google+.
The new Twitter features will allow you to promote your business better than before. The fact that Twitter has now become more visual and similar to it’s biggest competitors show that they mean business. If you think the new Twitter layout will bring you business just because you are using all of it’s new features, think again. Here are a few tips to help you maximise your new Twitter profile to maximise sales.
1. Be Human
Regardless of the new updates, you shouldn’t change the way you speak to your customers online. Stay human, be approachable and always be polite, even when you don’t want to.
2. Utilise the New Design
It may seem obvious, but you will need to make sure your profile has all the new features. At the moment, it is just optional however, this will change so make sure you have your new images ready for the update.
3. Change Your Content Strategy
With the new updates from Twitter, you will need to change your content strategy. Images are now more prominent and you will need to adapt to this change.
4. Know What Your Customers Want From You
Not just for Twitter but every other network too. If you don’t know what your customers expect from you online, you won’t be able to utilise the new features.
For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.
My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.
As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.