Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Twitter Rolling Out Revamped Look Resembling Facebook
Posted on February 13th 2014
Twitter may soon look like Facebook as users of the social networking giant report that they are seeing a new layout which observers note look like a mix of Facebook and other social networking stars.
One of those users is the Twitter account used by Full Sail University’s Electronic Dance Music Organization (@FSEDMOurWay) which took to Twitter to post the screenshot embedded below.
The new layout looks like a hybrid Facebook Timeline and Google+ stream at first glance.
(Image from @FSEDMOurWay)
A report from Mashable says that their assistant features editor, Matt Petronzio, also had the new layout on Tuesday. The report says that there is now more space for the header photo with a timeline that is not strictly vertical (think of pins on a Pinterest page).
(Image from Mashable)
The Mashable report notes that Twitter often tests new features by rolling them out to a small number of random users.
It also notes that users who are already part of the “new look” group can see what other accounts look like when the new look is applied regardless of if those accounts are already also seeing the new Twitter layout.
Other details that come from the report is that the new header photo is recommended to be 1,500 by 500 pixels which explains the larger appearance of the header in the photos above.
Nonetheless, the change, though a substantial deviation from Twitter’s now iconic look, is not too much of a shock if you’ve listened to Twitter’s first earnings call.
CEO Dick Costolo hinted then that the social network will be undergoing a few changes in the near future. Twitter reported a company-first quarterly profit but what got investors worried was a slowing growth rate. This worried investors so much that TWTR tanked as much as 23 percent.
A new design may be one of the things the social network is looking at to drive growth.
Costolo also said in the earnings call that the Twitter team is looking at a better way to organize data. That means the linear timeline (chronological order) Twitter has now may be gone in the future in lieu of a system that makes searching easier. The redesign that is currently limited to a few users of the site now is indicative of that.
When it comes down to it, a richer media experience may indeed rekindle Twitter’s growth. It’s just that this departure from the now familiar Twitter look may be disconcerting to some users.