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Twitter still talk of the town

We held a digital workshop for a client today, which was very enjoyable. It was a 101 session that looked at best in class case studies across various facets of digital PR - social media releases, Twitter (covering hashtagging, wefollow and various add-on applications), social networking, virals, corporate blogging, integrated campaigns and so on. We also profiled some high ranking Australian bloggers, discussed social media policy and presented a high level strategic approach. Looking forward to next steps…

Elsewhere in the B-M world, we (not me) launched TweetElect09 - a real-time European election monitor and dashboard that is tracking - you guessed it - the European elections.


Daniel Young, PR consultant, writes on the impact of new technology and the Internet on PR and corporate communications. Daniel is based in Australia.

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