May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 14 Posted 3 years ago
Web 2.0 is so over. Welcome to Web 3.0
Today's Web 2.0 companies may find themselves transformed or even eclipsed by yet another wave of web innovators. New companies are cropping up to expand the utility of the web, creating location-based services and financial payment systems that can be bolted onto existing sites. jogos de motos
Often bootstrapped, they are frequently profitable and may get acquired quickly. Even in today's tough environment, these upstarts are the ones raising money and trying to score a life- or business-altering hit.
Welcome to Web 3.0
Dec 7 Posted 5 years ago Vanessa, I'm all for the indepth articles, and I can undertsand some fairly heavy content, but what Pierre Levy , talks about in From social computing to reflexive collective intelligence: The IEML research program (PDF) is a bit out there. The suggestion that social media is the last online innovation did not only throw me for a loop, but also many of those who commented on the blog the article is posted on.
I agree with what you are saying, but Peter Levy NOT!
Keep up the good work.
Dr. Dave Hale, The Internet Marketing Professor
Dec 2 Posted 5 years ago Richard,Let's hope it does mean a 'medium of action,' one that leverages the power of networks to facilitate the positive change that we desperately need.I read this sentence in a paper put out by the Institute for the Future, called Toward a New Literacy of Cooperation in Business (http://www.iftf.org/node/776), that I thought summed that vision of web 4.0 up nicely:"The invention of technologies that facilitate or encourage non-zero-sum interaction is a reliable feature of cultural evolution."thanks for your thoughtsv
Dec 2 Posted 5 years ago Thanks for this post. I am busy working my way through the links.
What I think we are seeing (partly reflected in Peter Theil's thoughts) is not so much an end to social networks, as the dawning of a realisation that it is not about social networks, its about social networking. A network is an institution whereas networking is a process and at one level social media is all about the shift from institutions to processes - certainly in terms of the way information is processed. That is why I like the neuro analogy. The brain looks a bit like a network but it isn't really, in the sense that it doesn't have fixed pathways that control the passage of information. Pathways in the brain are forged by the nature of the information itself. The information (stimulus) creates its own network.
Traditional information / media theory leads us to focus on the means of information distribution (networks, newspapers, books etc) because this is dominant in shaping the information within it. Video information is trapped in TV, therefore all video information has to correspond to the content rules of the TV medium. Given that what social media is doing is freeing information from the restrictions placed on it by means of distribution (video can now live in many places, not just TV), we need to recognise the power shift away from "things", places, networks into structures that are shaped by, rather than shape, the information itself. A Twitter tag is probably an early example of this - it doesn't have any place, it simply exists through the power of observation, connection and context.
Ultimately it is not going to be just the information that shapes these structures, it is going to be the purpose for which that information is required. We are therefore going to recognise that the internet is not a medium of information - it is a medium of connection and beyond that, a medium of action, for connection itself has to have a purpose. We will go to the internet not to find things out, but to make things happen.
You could say that web 3.0 is "internet as medium of connection" for connection is surely what web3.0 in a technical as well as social sense, is all about. Does this then allow us to suggest that web 4.0 will be "internet as medium of action"?
Dec 1 Posted 5 years agoAri,I'll agree that giving 'versions' to the web's evolution tends to just cause a lot of debate and confusion... there aren't really versions, but it's just a way for people to be able to contextualize and quantify what's going on.I'm so happy for your comment about broadband. I was just addressing that recently in response to a post I read somewhere about the digital divide in education, and how connectivity issues are going to further separate the haves from the have-nots.From the research I'm looking at, the solution to that problem will be inleapfrogging (http://www.worldchanging.com/archives/001743.html), meaning that technological development in other nations isn't going to happen the way it happened here - they are going to skip right over several of the steps we had to go through because technologies are now available that are better and less expensive.It's so interesting, I just read an article that was posted this morning, "A Shift in the Digital Divide," (http://thefischbowl.blogspot.com/2009/12/shift-in-digital-divide.html) that cites a recent NPR story and some statistics from the Pew Internet and American Life Project that shows the growth of use of mobile devices to access the Internet among young blacks and Latinos, who don't have internet at home.Of course, it's not going to happen at once, and I don't have all the recent research to offer you right now, but there is a global explosion of mobile device usage for Internet access.I think there is a clear trend that the world will be connected, and it will be via mobile.Thanks for your input.v
Nov 30 Posted 5 years ago I'll bite and answer with a single word: No.
Web 3.0 is an idea and while some may claim it is here, I've read those claims for many moons. The thing is, most people in the world don't have broadband connectivity so how can you say the internet has progressed to a tertiary level when global netizens have yet to reach the primary?