May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Feb 15 Posted 1 year ago
Here's my own: Don't fall in love with your ideas just because you came up with them. Just because you've developed/created/nurtured something from start to finish doesn't mean it's good. We often times get caught up in the mentality of "it's my baby" -therefore, everyone will love it.
Thanks for this truthful and exciting read, Ross! -@natalieDellOB