Tying Tweets to Profits: Can 140 Characters Deliver ROI? #SMTLive Webinar

Posted on June 26th 2013

Tying Tweets to Profits: Can 140 Characters Deliver ROI? #SMTLive Webinar

 

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Suzie McCarthy

Suzie was previously a PhD student at the University of Virginia studying the dynamics between social media and political participation. In addition to working on social media from a theoretical perspective, she has also personally utilized social media tools such as Facebook and Twitter to successfully mobilize groups and achieve change. Most recently, in June 2012, Suzie utilized social media to mount the campaign to reinstate UVA’s President Theresa Sullivan. She is currently working on a project looking at the social media analytics utilized by the Obama 2012 Presidential Campaign. In her spare time she enjoys cross-country skiing, hiking, and Magic the Gathering.

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