Feb 8 Posted 4 years ago
Thank you for your reply. My problem is that there's no clear way to come to a monetary solution for the impact of such a video, so providing insurance for it would allow the company to recoup losses for things that weren't necessarily related. My limited insurance knowledge is beside the point, and a weak deflection of the real issue.
Regardless of how you spin this, you were there representing Chubb because they paid you, and they were curious about stopping videos like yours from having a business impact. If that's not jeapordizing your integrity, then I don't know what is. Even if you didn't "endorse" them, you refused to answer questions about how ridiculous offering insurance like that was.
Feb 7 Posted 4 years ago
I'm responding to mikecyk's assertion that I have sold out in his opinion. It appears his entire argument is based upon my "recent" association to Chubb insurance. It actually wasn't that recent and it lasted for only an afternoon in April of 2010. Chubb insurance was interested in exploring the notion of whether or not an insurance company could insure businesses against viral videos like United Break Guitars. They asked me to join there booth at a prominent industry trade show so that people might visit the booth and take a survey exploring this idea. I was there to tell my story and nothing more. I have not endorsed Chubb insurance and for that matter since United Breaks Guitars was released I have not accepted a single paid endorsement from any company (the only exception might be that I was commissioned to write a song for a company called Sandvik Coromant which I proudly stand by).
While Mike is right that the monetary impact to United would be extremely diffucult to calculate, he shows a limited understanding of how the insurance industry works. They are in the business of mitigating the risk of having to pay claims. That's why insurance companies get a bad name....because of the claims they try not to pay. Mike's contention that companies who deliver poor customer service, should this type of policy become a reality, could simply buy insurance to cover the consequesnces of their inaction is flawed.
The truth is such a policy would be great news for consumers because the insurance industry would hold companies to the highest standards of service to mitigate the risk of viral videos. People who are treated fairly don't get attention for complaining. My wife and I own a small home in Waverley Nova Scotia. We have fire insurance on the house and it was fairly easy to get. If I had a fireplace in my living room and wanted to also store gasoline and fireworks beside it, I'll bet no insurance company in the world would insure me. The same would be said in this case. United's reaction to UBG has been the focus of what not to do in customer service circles and I would wager that they'd have had a hard time explaining to Chubb why they'd have deserved a claim settlement.
I have no idea what Chubb has decided to do with their findings and haven't worked with them since, but having all the facts about my own goings on for nearly three years I feel quite confident that my values and my integrity are not in jeopardy of being sold out.
Feb 7 Posted 4 years ago
True he set a standard for fighting back against a corporation that didn't want to accept responsibility for their actions, but he was shilling for an insurance carrier recently that was looking to offer social media insurance.
If United had the type of insurance he was shilling for, United would have been able to recoup any money lost because of this debacle, a numerical value which cannot be calculated accurately.
In short... Dave Carroll is a sell out.
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...