Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Unplugging in 2013? Less Drastic Resolutions and Solutions for Social Media Overload
Posted on January 6th 2013
Must be the season because I’ve heard “I’m unplugging” and “I’m going off the grid” and “I’m so done with Facebook and Twitter” from a lot of people who, quite frankly, should know better than to ditch social media completely.
I’m referring to active, much appreciated members of online communities. People whose broadcasted content is so much more than a never-ending stream of self-promotion. Go-to people whose presence and availability on social media make a difference for individuals as well as organizations. These drastic resolutions are coming from people who are clearly exhausted, but probably not totally because of social media.
Making a fresh start with the new year is a nice concept, but in reality people seem more fried than invigorated by the second week of January. I blame the holidays with their fiercely frenetic social interactions in so-called real life. Let’s be honest, shall we? A large percentage of these interactions are with people we keep at a more clearly boundaried distance throughout the rest of the year ─ thanks to social media.
Demonizing and ditching social media is not the solution. Before pulling the plug or going off the grid, I suggest deploying the very tools social media platforms provide to ease the burden and reduce burnout. Yes, you already know about these and probably pay close attention if you manage social media for your organization. Turning to your personal accounts, it’s probably time to:
- Reconfigure privacy settings: How locked down are your personal accounts? Are you up-to-date with the latest news about how to heighten privacy on the key social media platforms? Review and reconfigure privacy settings to reflect changes in relationships and your current privacy needs.
- Sort people into lists and groups: Do categories you originally set up or created during 2012 make any sense moving forward into 2013? Have networks changed? Who has access to names on your lists, groups, circles, and boards? Review and reconfigure lists, groups, and circles you created on the key platforms.
- Reestablish boundaries: Been reluctant to “unfriend,” “unfollow,” or flat-out block people because you might be viewed negatively? You’ll need to get beyond that to reestablish control and reduce noise on your accounts. Keeping in mind that there’s no such thing as full privacy on the Internet, do whatever you need to do to reestablish strong boundaries.
- Revisit your content and conversation retrieval schedule: Apps set up so personal and business-related social media posts are delivered in an undifferentiated jumble? What might have seemed efficient at first could be making you nuts now. Review and revise how you retrieve social media content and conversation. While you’re at it, reconfigure how often and when you get all this information streamed into your skull.
To these tech suggestions now add what you know about how relationships work on and offline. Simply put: there’s no difference.
As a practical matter this means showing courtesy and respect, even if you’re feeling too tired to give a hoot and just want to go MIA. Use social media to let people know you’re in the process of reviewing, reevaluating, and reconfiguring your social media networks. Do that first and then the actual work of reassessment before going completely off the grid.