Update Overload Remains Brands' Biggest Social Danger

Posted on December 15th 2012

Update Overload Remains Brands' Biggest Social Danger

eMarketer shares that research has been fairly steady on why consumers sometimes choose to un-friend brands. Research by SocialVibe found one-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.

Update overload is subjective; it can be difficult for brands to gauge how often is too often. Many web users told SocialVibe that they checked for brand updates on social media fairly frequently: 17% said they did so every day, while another 23% did so at least once a week. Marketers can be confident that a steady stream of updates is appreciated by many users, but flooding social timelines with posts remains a danger.

Read more details on this study at eMarketer.


Ragy Thomas

Email marketing veteran turned social media marketing evangelist. Former president of Epsilon Interactive and CTO of Bigfoot Interactive. http://www.linkedin.com/in/ragythomas http://twitter.com/ragythomas

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