Excellent content creation and social media success go hand in hand. The quality and social capital of content continues to become more vital. To attain a high-traffic website and incite new business, you must publish engaging, high-impact and highly shareable content. High rates of social content curation—social sharing—are now critical to SEO. When your content is shared on social media, it gets a stamp of approval—amplifying its reach and increasing your chances for higher website traffic and lead generation and enhanced SEO. Once you create excellent, highly shareable content, you need to maximize its social exposure.
Creating highly shareable content is a serious undertaking. Once your company becomes a consistent publisher of such content, others will promote your content for you. However, to get the ball rolling, you should post your content on the big four social networks—Facebook, Twitter, LinkedIn and Google+—and embed social sharing buttons on your website to encourage social content curation. Syndicate your content on Social Media Today and Business 2 Community to reach a wider captive audience.
There are a multitude of social media tools, which can magnify social sharing, streamline content curation across multiple social networks and simplify the management of your company's social media presence—saving you valuable time in the process.
Sprout Social allows you to manage multiple social networks from one dashboard and optimize your activity on each channel for higher lead generation and conversion.
With Storify, you can collect photos, videos, tweets and other social content in order to create a single, integrated story, which can be embedded anywhere online.
The Marketing Cloud platform enables quick and easy management of your social presence by scheduling posting and messaging and helping you moderate comments.
Enhance your Facebook page with custom applications. North Social allows you to integrate your Facebook presence with Google Maps and Yelp, post video content, host contests and a whole lot more.
BackTweets provides Twitter reach and impressions statistics, alerts you when someone tweets a link to your website, identiﬁes inﬂuencers and integrates with Google Analytics to illustrate how your Twitter activity impacts your website trafﬁc.
Gremln allows you to schedule tweets, set recurring tweets, create and manage a “tweet calendar” and even translate tweets all from one user-friendly dashboard.
Wildfire lets you to integrate traditional promotions, such as sweepstakes, contests and giveaways, with your social media profiles, including Facebook and Twitter.
Conversocial offers social analytics and automatic moderation to delete or ﬂag posts based on keywords. Conversocial also drives all comments to your email inbox and sets up a team workﬂow.
Sendible provides sentiment analysis and brand monitoring for peace of mind. Sendible has a 360-degree sentiment analysis and brand monitoring feature, which allows you to quickly respond to prospects and clients conversing about your brand on social media. You can also keep tabs on what is being said about your industry competition. Sendible offers many features, including tracking and analysis of email and social media campaigns and the ROI of your content marketing, at a reasonable price.
Become a prolific publisher of highly shareable content, and others will promote your content for you. However, you should certainly help yourself by actively participating in industry discourse and engaging your social following. Amplifying the exposure and influence of your content could help you attain status as an industry thought leader, boost your reach and dramatically increase lead generation and conversion. With the right strategy and tools, social influence is within your reach. Elevate your content creation and social media game plans to a new level.