At Social Media Today we’re always working to bring you the latest insights into the world of social media marketing. Our newsletter can help deliver that directly to you daily.

Use Twitter as a Newspaper

Twitter - Today's NewspaperTwitter is today’s  ”interactive newspaper."

It is the place I go to for the latest in news, sports, business, weather and professional and personal intersts. If you use Tweetdeck, it can be a great screen to organize these interests. You can do this several ways:

Create lists of information

Organize your followers by content. I usually put companies like CNN, USAToday, NewsChannels, NewsPapers in a list called “News” – one column for specific information.

Organize your columns by hashtag #

  • Create columns for marketing: #socialmedia,  #onlinemarketing, #marketing
  • Create columns for industries: #ag, #food, #environmental

Organize your screen by function

  • Mentions: Which contacts are talking about you or retweeting your work
  • Interactions: Which people are talking about you and following you
  • Tweets: What information are you sending out and when did you last share something

Organize your time

  • Check out your columns created above in real time throughout the day.
  • Use search functionality on key words to find information posted on that particular topic.
  • Quickly scan your columns for good headlines and click on links to gain more in-depth information.
  • Also, consider scheduling your tweets to help you organize your time.
  • Just like a newspaper, you need to read it and then put it down for awhile.

Start writing the news for yourself and/or your company

  • Here is the biggest difference: you can now write news stories.
  • You need to tell people why they should read your content and connect with you.
  • Just like a newspaper, you need to update your content on a regular basis.
  • You also need to write so that your paper is interactive and worth sharing.
  • Make sure you acknowledge your readers with a return reply.

If you approach Twitter like a newspaper and use a tool like Hootsuite or TweetDeck (I prefer the TweetDeck Google Chrome Extension), you will see Twitter in a new light. The main difference between Twitter and a traditional newspaper is that this news service is interactive and requires your input and readers to make it an effective platform.

Be a leader on Twitter and start making news and sharing insightful information. Connect with your users, but ultimately find a way to make it a fun experience so you stay with it on a consistent basis.

Image courtesy of adamr /

Join The Conversation

  • JohnDeisher's picture
    Oct 22 Posted 3 years ago JohnDeisher

    Some great ideas here. Creating columns by hashtag helps to show the importance of hashtags in my own posts. I think that is why I like Hootsuite for this task. Besides having a stream that is made up of a large number of news sources that scrolls throughout the day, I can quickly create a stream based on a specific hashtag to follow throughout the lifecycle of a news event.

    Thanks for the ideas.

Webinars On Demand